Nancy Y. Wong

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Lexus or the Olive Tree? Trading Off Between Global Convergence and Local Divergence

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 01 Feb 2010 Last Revised: 17 Feb 2010
Koert van Ittersum and Nancy Y. Wong
University of Groningen and affiliation not provided to SSRN
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Abstract:

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Consumer Behavior, Cross-cultural and International Marketing, Globalization, Public Policy, Focus groups, Survey research, Secondary data, Regression