Gravias 6, Aghia Paraskevi
Athenes, 153-42
Greece
American College of Greece (DEREE) - Graduate School of DEREE
Cause-Related Marketing Quantifiers, CSR Communications, Attributions, Other-Centered Motives, Self-Centered Motives
Corporate Social Responsibility, Benevolence, Service Quality, Loyalty, Curvilinear Mechanisms
attributions; cause-related marketing; consumer skepticism; corporate social responsibility