Areti Krepapa

American College of Greece (DEREE) - Graduate School of DEREE

Gravias 6, Aghia Paraskevi

Athenes, 153-42

Greece

SCHOLARLY PAPERS

2

DOWNLOADS

620

CITATIONS

0

Scholarly Papers (2)

1.

Curvilinear Effects of Corporate Social Responsibility and Benevolence on Loyalty

Corporate Reputation Review, vol. 16, no. 4, pp. 248–262 (Lead Article)
Number of pages: 29 Posted: 14 Jul 2009 Last Revised: 29 Nov 2014
ALBA Graduate Business School,The American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE, Ohio University and Athens University of Economics and Business
Downloads 314 (95,337)

Abstract:

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Corporate Social Responsibility, Benevolence, Service Quality, Loyalty, Curvilinear Mechanisms

2.

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Corporate Reputation Review, 2016, 19(1), 4-21
Number of pages: 40 Posted: 20 Jul 2011 Last Revised: 23 Feb 2016
ALBA Graduate Business School,The American College of Greece, American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE, American College of Greece (DEREE) - Graduate School of DEREE and INSEEC Business School
Downloads 306 (98,023)

Abstract:

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Cause-Related Marketing Quantifiers, CSR Communications, Attributions, Other-Centered Motives, Self-Centered Motives