Kaifu Zhang

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

7

DOWNLOADS
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1,293

SSRN CITATIONS
Rank 43,831

SSRN RANKINGS

Top 43,831

in Total Papers Citations

10

CROSSREF CITATIONS

4

Scholarly Papers (7)

1.

The Welfare Impact of Targeted Advertising

Number of pages: 38 Posted: 14 Apr 2017 Last Revised: 02 May 2018
University of Minnesota - Twin Cities - Carlson School of Management, INSEAD and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 381 (84,805)
Citation 1

Abstract:

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Informational Privacy, Targeted Advertising

2.

Contextual Advertising

Number of pages: 41 Posted: 02 Feb 2011
Kaifu Zhang and Zsolt Katona
INSEAD and University of California, Berkeley - Haas School of Business
Downloads 322 (102,609)
Citation 3

Abstract:

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Contextual Advertising, Targeting, Competition, Game Theory

3.

A Competitive Analysis of Web 2.0 Communities: Differentiation with User-Generated Content

Number of pages: 45 Posted: 06 Jun 2011
Kaifu Zhang and Miklos Sarvary
INSEAD and INSEAD - Marketing
Downloads 167 (195,074)
Citation 5

Abstract:

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Social Media, User-Generated Content, Product Differentiation, Local Network Externalities

Content Contributor Management and Network Effects in a UGC Environment

INSEAD Working Paper No. 2011/11/DS/MKT
Number of pages: 46 Posted: 25 Jan 2011
INSEAD, INSEAD, INSEAD and Ecole Normale Superieure de Cachan (ENS)
Downloads 153 (210,438)
Citation 4

Abstract:

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UGC, Content Contributors, VAR, Lifetime Value, Acquisition, Retention, C2C Marketplace, Network Effects

Content Contributor Management and Network Effects in a UGC Environment

Marketing Science, Vol. 31, No. 3, 2012; pp. 433-447; DOI: 10.1287/mksc.1110.0639
Posted: 24 Oct 2012
INSEAD, INSEAD and INSEAD

Abstract:

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UGC, content contributors, VAR, lifetime value, acquisition, retention, C2C marketplace, network effects

5.

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

INSEAD Working Paper No. 2011/68/MKT
Number of pages: 49 Posted: 02 Jun 2011
Kaifu Zhang and Peter Pal Zubcsek
INSEAD and Tel Aviv University - Coller School of Management
Downloads 105 (279,549)
Citation 4

Abstract:

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user-generated content, content contributors, cotivation, behavioral economics, game theory, signaling games

6.

Theorem of the Maximin and Applications to Bayesian Zero-Sum Games

INSEAD Working Paper No. 2010/09/EPS/MKT
Number of pages: 23 Posted: 12 Feb 2010
Kaifu Zhang and Timothy Van Zandt
INSEAD and INSEAD - Economics and Political Sciences
Downloads 89 (311,294)

Abstract:

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Value of Information, Zero-sum Games

7.

Feature Overload

INSEAD Working Paper No. 2011/66/MKT
Number of pages: 38 Posted: 02 Jun 2011
Kaifu Zhang and Paddy Padmanabhan
INSEAD and INSEAD
Downloads 76 (342,281)

Abstract:

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