Michel Gutsatz

China Europe International Business School (CEIBS)

Shanghai-Hongfeng Road

Shanghai 201206

Shanghai 201206

China

SCHOLARLY PAPERS

3

DOWNLOADS

7

CITATIONS

0

Scholarly Papers (3)

1.

Luxury Brand-Building and Development: New Global Challenges, New Business Models

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 2 Posted: 17 Sep 2018
Michel Gutsatz and Klaus Heine
China Europe International Business School (CEIBS) and Erasmus University Rotterdam (EUR), Erasmus School of Law
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2.

The Changing of the Golden Guard

Business Strategy Review, Vol. 22, Issue 1, pp. 50-51, 2011
Number of pages: 2 Posted: 29 Mar 2011
Gilles Auguste and Michel Gutsatz
affiliation not provided to SSRN and China Europe International Business School (CEIBS)
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3.

Is Luxury Expensive?

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 13 Posted: 17 Sep 2018
Michel Gutsatz and Klaus Heine
China Europe International Business School (CEIBS) and East China Normal University (ECNU) - School of Business
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Luxury branding, Pricing strategies, Prestige, Conspicuous consumption, Veblen effect