Daniel Almirall

Duke University Medical Center

Durham, NC 27715

United States

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Scholarly Papers (1)

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Do CRM Systems Cause One-to-One Marketing Effectiveness?

Statistical Science, Vol. 21, No. 2, pp. 223-233, 2006
Posted: 15 Feb 2010
Daniel Almirall, Mayuram S. Krishnan and Sunil Mithas
Duke University Medical Center, University of Michigan, Stephen M. Ross School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

Causal Analysis, Potential Outcomes, Propensity Score, Matching Estimator, Customer Relationship Management Systems, Electronic Commerce