Vardit Landsman

Tel Aviv University

Ramat Aviv

Tel-Aviv, 6997801

Israel

SCHOLARLY PAPERS

1

DOWNLOADS

59

CITATIONS

4

Scholarly Papers (1)

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Forthcoming
Number of pages: 51 Posted: 07 Oct 2012 Last Revised: 21 Feb 2013
S. Stremersch, Vardit Landsman and Sriram Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 59 (362,392)

Abstract:

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Pharmaceuticals, advertising, patient request, prescriptions, socio-demographics

The Relationship between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Vol. 32, No. 1, 2013; pp. 89-110; DOI: 10.1287/mksc.1120.0757
Posted: 13 Nov 2013
S. Stremersch, Vardit Landsman and Sriraman Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Marketing Area

Abstract:

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pharmaceutical marketing, advertising, requests, prescriptions, sociodemographics, minorities, race/origin, DTCA