Sebastian Klapdor

Technische Universität München (TUM) - TUM School of Management

Freising

Germany

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Scholarly Papers (1)

1.

Keyword Characteristics and Performance of Paid Search Campaigns

Journal of Interactive Marketing (Forthcoming)
Number of pages: 47 Posted: 04 Jul 2014 Last Revised: 07 Jul 2014
Technische Universität München (TUM) - TUM School of Management, University of Passau, ETH Zurich and University of Passau
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Abstract:

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Online advertising, Search engine marketing, Click-through rates, Conversion rates, Search queries, Electronic commerce, Query variation index, Information retrieval, Empirical research