Jose B. Alvarez

Harvard Business School, Marketing Unit

Harvard Business School, Marketing Unit

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

SCHOLARLY PAPERS

8

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0

CITATIONS

0

Scholarly Papers (8)

1.

Home Depot and Interconnected Retail

Harvard Business School Marketing Unit Case No. 512-036
Posted: 09 May 2012
Jose B. Alvarez, Zeynep Ton and Ryan Johnson
Harvard Business School, Marketing Unit, Independent and Harvard Business School

Abstract:

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2.

Terry Lundgren at Macy's

Harvard Business School Organizational Behavior Unit Case No. 412-033
Posted: 07 May 2012
Jose B. Alvarez, Robert S. Kaplan and Natalie Kindred
Harvard Business School, Marketing Unit, Harvard Business School and Harvard Business School

Abstract:

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3.

Paydiant

Harvard Business School Marketing Unit Case No. 511-065
Posted: 12 Mar 2012
Jose B. Alvarez, Elizabeth Williamson and James Weber
Harvard Business School, Marketing Unit, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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4.

Doug Rauch: Solving the American Food Paradox

Harvard Business School Marketing Unit Case No. 512-022
Posted: 02 Mar 2012
Jose B. Alvarez and Ryan Johnson
Harvard Business School, Marketing Unit and Harvard Business School

Abstract:

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5.

Customer Loyalty Schemes in the Retail Sector

Harvard Business School Marketing Unit Case No. 511-077
Posted: 28 Feb 2012
Jose B. Alvarez and Aldo Sesia
Harvard Business School, Marketing Unit and Harvard Business School

Abstract:

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6.

Fresh Tec: Revolutionizing Fresh Produce

Harvard Business School Entrepreneurial Management Case No. 511-059
Posted: 14 Feb 2012
Jose B. Alvarez and Ryan Johnson
Harvard Business School, Marketing Unit and affiliation not provided to SSRN

Abstract:

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7.

Zespri

Harvard Business School Strategy Unit Case No. 511-001
Posted: 13 Feb 2012
Jose B. Alvarez and Mary L. Shelman
Harvard Business School, Marketing Unit and Harvard Business School

Abstract:

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8.

Red Tomato: Keeping it Local

HBS Case No. 510-023, Harvard Business School Marketing Unit
Posted: 17 Feb 2010
Jose B. Alvarez, Mary L. Shelman and Laura Winig
Harvard Business School, Marketing Unit, Harvard Business School and Harvard Business School, Global Research Group

Abstract:

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