Thomas Cleff

Pforzheim University of Applied Sciences

Tiefenbronner Str. 65

Pforzheim, 75175

Germany

ZEW – Leibniz Centre for European Economic Research

P.O. Box 10 34 43

L 7,1

D-68034 Mannheim, 68034

Germany

  • Pforzheim University of Applied Sciences

  • ZEW – Leibniz Centre for European Economic Research

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Thomas Cleff, Lena Fischer, Cesar J. Sepulveda and Nadine Walter
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 562 (46,906)

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Global Marketing, Global Brand, Brand Equity, Brand Image, Brand Awareness, Brand Analysis, Cross-country Comparison

2.

Do First Mover Advantages for Producers of Energy Efficient Appliances Exist? The Case of Refrigerators

ZEW - Centre for European Economic Research Discussion Paper No. 13-054
Number of pages: 20 Posted: 23 Aug 2013
Thomas Cleff and Klaus Rennings
Pforzheim University of Applied Sciences and Center for European Economic Research (ZEW)
Downloads 27 (473,821)

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household appliances, energy efficiency, refrigerators, lead market, first mover

3.

The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions

The IUP Journal of Brand Management, Vol. XV, No. 1, March 2018, pp. 7-24
Posted: 10 Oct 2018
Nadine Walter, Thomas Cleff and Jing Xie
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Crealytics

Abstract:

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4.

Can You Feel it? – the Effect of Brand Experience on Brand Equity

The IUP Journal of Brand Management, Vol. XI, No. 2, June 2014, pp. 7-27
Posted: 10 Dec 2014
Nadine Walter, Thomas Cleff and Chun Lin
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Independent

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5.

The European Automotive Industry: Competitiveness, Challenges, and Future Strategies

in: European Commission, European Competitiveness Report 2004, Commission Staff Working Document SEC (2004) 1397, Chapter 4.
Posted: 18 May 2009
Thomas Cleff, Oliver Heneric, Georg Licht, Stefan Lutz, Wolfgang Sofka, Alfred Spielkamp and Waltraud Urban
Pforzheim University of Applied Sciences, Center for European Economic Research (ZEW), Center for European Economic Research (ZEW), Frankfurt University of Applied Sciences, Tilburg University, University of Applied Sciences Gelsenkirchen and affiliation not provided to SSRN

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industry report, automotove, Europe