Thomas Cleff

Pforzheim University of Applied Sciences

Tiefenbronner Str. 65

Pforzheim, 75175

Germany

ZEW – Leibniz Centre for European Economic Research

P.O. Box 10 34 43

L 7,1

D-68034 Mannheim, 68034

Germany

SCHOLARLY PAPERS

5

DOWNLOADS

606

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 579 (50,777)
Citation 2

Abstract:

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Global Marketing, Global Brand, Brand Equity, Brand Image, Brand Awareness, Brand Analysis, Cross-country Comparison

2.

Do First Mover Advantages for Producers of Energy Efficient Appliances Exist? The Case of Refrigerators

ZEW - Centre for European Economic Research Discussion Paper No. 13-054
Number of pages: 20 Posted: 23 Aug 2013
Thomas Cleff and Klaus Rennings
Pforzheim University of Applied Sciences and Center for European Economic Research (ZEW)
Downloads 27 (523,689)
Citation 1

Abstract:

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household appliances, energy efficiency, refrigerators, lead market, first mover

3.

The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions

The IUP Journal of Brand Management, Vol. XV, No. 1, March 2018, pp. 7-24
Posted: 10 Oct 2018
Nadine Walter, Thomas Cleff and Jing Xie
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Crealytics

Abstract:

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4.

Can You Feel it? – the Effect of Brand Experience on Brand Equity

The IUP Journal of Brand Management, Vol. XI, No. 2, June 2014, pp. 7-27
Posted: 10 Dec 2014
Nadine Walter, Thomas Cleff and Chun Lin
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Independent

Abstract:

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5.

The European Automotive Industry: Competitiveness, Challenges, and Future Strategies

in: European Commission, European Competitiveness Report 2004, Commission Staff Working Document SEC (2004) 1397, Chapter 4.
Posted: 18 May 2009
Pforzheim University of Applied Sciences, Center for European Economic Research (ZEW), Center for European Economic Research (ZEW), Lutz-Econ, Tilburg University, University of Applied Sciences Gelsenkirchen and affiliation not provided to SSRN

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industry report, automotove, Europe