Nadine Walter

Pforzheim University of Applied Sciences

Tiefenbronner Str. 65

Pforzheim, Baden-Württemberg D-75175

Germany

  • Pforzheim University of Applied Sciences

SCHOLARLY PAPERS

4

DOWNLOADS

613

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

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1.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Thomas Cleff, Lena Fischer, Cesar J. Sepulveda and Nadine Walter
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 613 (68,572)
Citation 2

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Global Marketing, Global Brand, Brand Equity, Brand Image, Brand Awareness, Brand Analysis, Cross-country Comparison

2.

Silence Is Silver, but Speech Is Golden: Intelligent Voice Assistants (IVAs) and Their Impact on a Brand’s Customer Decision Journey with a Special Focus on Trust and Convenience – A Qualitative Consumer Analysis in the Netherlands

The IUP Journal of Brand Management, Vol. XVIII, No. 1, March 2021, pp. 7-31
Posted: 07 Sep 2021
Nadine Walter and Karien Oude Wolbers
Pforzheim University of Applied Sciences and Online Marketing Specialist for Online Koplopers

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3.

The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions

The IUP Journal of Brand Management, Vol. XV, No. 1, March 2018, pp. 7-24
Posted: 10 Oct 2018
Nadine Walter, Thomas Cleff and Jing Xie
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Crealytics

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4.

Can You Feel it? – the Effect of Brand Experience on Brand Equity

The IUP Journal of Brand Management, Vol. XI, No. 2, June 2014, pp. 7-27
Posted: 10 Dec 2014
Nadine Walter, Thomas Cleff and Chun Lin
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Independent

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