Nadine Walter

Pforzheim University of Applied Sciences

Tiefenbronner Str. 65

Pforzheim, Baden-Württemberg D-75175

Germany

SCHOLARLY PAPERS

4

DOWNLOADS

592

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 592 (58,784)
Citation 2

Abstract:

Loading...

Global Marketing, Global Brand, Brand Equity, Brand Image, Brand Awareness, Brand Analysis, Cross-country Comparison

2.

Silence Is Silver, but Speech Is Golden: Intelligent Voice Assistants (IVAs) and Their Impact on a Brand’s Customer Decision Journey with a Special Focus on Trust and Convenience – A Qualitative Consumer Analysis in the Netherlands

The IUP Journal of Brand Management, Vol. XVIII, No. 1, March 2021, pp. 7-31
Posted: 07 Sep 2021
Nadine Walter and Karien Oude Wolbers
Pforzheim University of Applied Sciences and Online Marketing Specialist for Online Koplopers

Abstract:

Loading...

3.

The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions

The IUP Journal of Brand Management, Vol. XV, No. 1, March 2018, pp. 7-24
Posted: 10 Oct 2018
Nadine Walter, Thomas Cleff and Jing Xie
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Crealytics

Abstract:

Loading...

4.

Can You Feel it? – the Effect of Brand Experience on Brand Equity

The IUP Journal of Brand Management, Vol. XI, No. 2, June 2014, pp. 7-27
Posted: 10 Dec 2014
Nadine Walter, Thomas Cleff and Chun Lin
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Independent

Abstract:

Loading...