Nadine Walter

Pforzheim University of Applied Sciences

Tiefenbronner Str. 65

Pforzheim, Baden-Württemberg D-75175

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

528

CITATIONS

0

Scholarly Papers (2)

1.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 475 (41,576)

Abstract:

Global Marketing, Global Brand, Brand Equity, Brand Image, Brand Awareness, Brand Analysis, Cross-country Comparison

2.

Can You Feel it? – the Effect of Brand Experience on Brand Equity

The IUP Journal of Brand Management, Vol. XI, No. 2, June 2014, pp. 7-27
Posted: 10 Dec 2014
Nadine Walter, Thomas Cleff and Chun Lin
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Independent

Abstract: