Nadine Walter

Pforzheim University of Applied Sciences

Tiefenbronner Str. 65

Pforzheim, Baden-Württemberg D-75175

Germany

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 562 (46,894)

Abstract:

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Global Marketing, Global Brand, Brand Equity, Brand Image, Brand Awareness, Brand Analysis, Cross-country Comparison

2.

The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions

The IUP Journal of Brand Management, Vol. XV, No. 1, March 2018, pp. 7-24
Posted: 10 Oct 2018
Nadine Walter, Thomas Cleff and Jing Xie
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Crealytics

Abstract:

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3.

Can You Feel it? – the Effect of Brand Experience on Brand Equity

The IUP Journal of Brand Management, Vol. XI, No. 2, June 2014, pp. 7-27
Posted: 10 Dec 2014
Nadine Walter, Thomas Cleff and Chun Lin
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Independent

Abstract:

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