Orie V. Kristel

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The Limits of Fungibility: Relational Schemata and the Value of Things

Journal of Consumer Research, Vol. 30, No. 2, pp. 219-229
Number of pages: 11 Posted: 17 Feb 2010
A. Peter McGraw, Philip E. Tetlock and Orie V. Kristel
University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Organizational Behavior & Industrial Relations Group and affiliation not provided to SSRN
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