Kevin P. Gwinner

Kansas State University

Manhattan, KS 66506-4001

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit

International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 1-15, 2009
Number of pages: 15 Posted: 27 Feb 2010 Last Revised: 30 Jun 2010
Kevin P. Gwinner, Brian V. Larson and Scott R. Swanson
Kansas State University, Widener University and University of Wisconsin - Eau Claire
Downloads 1,978 (14,886)
Citation 2

Abstract:

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Image Transfer, Event-Sponsor Fit, Transfer Perceptions, Identification, Team Identification