Brian V. Larson

Widener University

Associate Professor of Marketing

One University Place

QC117

Chester, PA 19013

United States

http://www.widener.edu

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SCHOLARLY PAPERS

2

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2,126

SSRN CITATIONS

4

CROSSREF CITATIONS

11

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Scholarly Papers (2)

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1.

Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit

International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 1-15, 2009

Number of pages: 15 Posted: 27 Feb 2010 Last Revised: 30 Jun 2010

Kevin P. Gwinner, Brian V. Larson and Scott R. Swanson

Kansas State University, Widener University and University of Wisconsin - Eau Claire

Downloads 1,958 (14,665)

Citation 2

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2.

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 271-277, 2008

Number of pages: 16 Posted: 21 Feb 2011

Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown and Joshua Wiener

Widener University, Oklahoma State University, Oklahoma State University, Oklahoma State University and RTI International

Downloads 168 (303,898)

Citation 2

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