Brian V. Larson

Widener University

Associate Professor of Marketing

One University Place

QC117

Chester, PA 19013

United States

http://www.widener.edu

  • Widener University

    • Email
    • Tel: 6104991182
    • Fax: 6104994614
SCHOLARLY PAPERS

2

DOWNLOADS
Rank 44,046

SSRN RANKINGS

Top 44,046

in Total Papers Downloads

2,398

TOTAL CITATIONS

4

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit

International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 1-15, 2009
Number of pages: 15 Posted: 27 Feb 2010 Last Revised: 30 Jun 2010
Kevin P. Gwinner, Brian V. Larson and Scott R. Swanson
Kansas State University, Widener University and University of Wisconsin - Eau Claire
Downloads 2,153 (15,362)
Citation 2

Abstract:

Loading...

Image Transfer, Event-Sponsor Fit, Transfer Perceptions, Identification, Team Identification

2.

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 271-277, 2008
Number of pages: 16 Posted: 21 Feb 2011
Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown and Joshua Wiener
Widener University, Oklahoma State University, Oklahoma State University, Oklahoma State University and RTI International
Downloads 245 (262,153)
Citation 2

Abstract:

Loading...

Cause Related Marketing, Personal Selling, Direct Selling