Scott R. Swanson

University of Wisconsin - Eau Claire

Accounting and Finance

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 43,821

SSRN RANKINGS

Top 43,821

in Total Papers Downloads

2,028

SSRN CITATIONS

2

CROSSREF CITATIONS

4

Scholarly Papers (2)

1.

Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit

International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 1-15, 2009
Number of pages: 15 Posted: 27 Feb 2010 Last Revised: 30 Jun 2010
Kevin P. Gwinner, Brian V. Larson and Scott R. Swanson
Kansas State University, Widener University and University of Wisconsin - Eau Claire
Downloads 1,978 (14,886)
Citation 2

Abstract:

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Image Transfer, Event-Sponsor Fit, Transfer Perceptions, Identification, Team Identification

2.

Service Switching, Word-of-Mouth, and New Provider Search: A Five Country Exploratory Study

International Journal of Management and Marketing Research, v. 6 (2) p. 11-20
Number of pages: 10 Posted: 01 Feb 2014
Robert Frankel, Scott R. Swanson and Mariusz Sagan
University of North Florida - Department of Management, Marketing, and Logistics, University of Wisconsin - Eau Claire and Warsaw School of Economics (SGH)
Downloads 50 (682,625)

Abstract:

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Consumer Research, Customer, Relationship