John Bowman Dinsmore

University of Cincinnati

Cincinnati, OH 45221-0389

United States

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Scholarly Papers (1)

1.

If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect

Intern. J. of Research in Marketing, 30 (2013) 197–198
Posted: 04 Jan 2016
Providence College, Centro Universitário da FEI, University of Oregon - Department of Marketing, University of Cincinnati and University of Cincinnati - Department of Marketing

Abstract:

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Naive Theories, Placebo Effect