Thales Teixeira

Harvard Business School

Assistant Professor of Business Administration

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

SCHOLARLY PAPERS

2

DOWNLOADS

551

CITATIONS

1

Scholarly Papers (2)

1.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 08 Apr 2014 Last Revised: 24 Oct 2014
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Cornell University, Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Downloads 551 (46,040)
Citation 1

Abstract:

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Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television

2.

Video Content Marketing: The Making of Clips

Journal of Marketing, Forthcoming
Posted: 23 Jun 2018
Xuan Liu, Savannah Wei Shi, Thales Teixeira and Michel Wedel
Independent, Santa Clara University, Harvard Business School and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

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Video Content Marketing, Trailers, Clips, Emotions, Facial-Expression Tracking