Thales Teixeira

Harvard Business School

Assistant Professor of Business Administration

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

SCHOLARLY PAPERS

2

DOWNLOADS

542

CITATIONS

1

Scholarly Papers (2)

1.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 08 Apr 2014 Last Revised: 24 Oct 2014
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Cornell University, Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Downloads 392 (44,864)
Citation 1

Abstract:

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Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television

2.

Video Content Marketing: The Making of Clips

Journal of Marketing, Forthcoming
Xuan Liu, Savannah Wei Shi, Thales Teixeira and Michel Wedel
affiliation not provided to SSRN, Santa Clara University, Harvard Business School and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

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Video Content Marketing, Trailers, Clips, Emotions, Facial-Expression Tracking