Shuyeu Lin

Minghsin University of Science and Technology (MUST)

Hsinchu County

Taiwan

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Scholarly Papers (1)

1.

Sign Theory: A Non-Extensional Theory of Preference

Number of pages: 57 Posted: 15 Mar 2010 Last Revised: 02 Apr 2010
Shuyeu Lin and Paul Slovic
Minghsin University of Science and Technology (MUST) and Decision Research
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Abstract:

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Sign Theory, reference point effects, sign-frequency effects, preference construction