Martin Schreier

Bocconi University - Department of Marketing

Via Roentgen 1

Milan, 20136

Italy

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The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?

Journal of Product Innovation Management, Forthcoming
Number of pages: 37 Posted: 10 Mar 2010
Marion Kristin Poetz and Martin Schreier
Copenhagen Business School and Bocconi University - Department of Marketing
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Citation 19

Abstract:

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Crowdsourcing