Lerzan Aksoy

Fordham University, Gabelli School of Business

113 West 60th Street

Bronx, NY 10458

United States

SCHOLARLY PAPERS

3

DOWNLOADS
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Top 45,620

in Total Papers Downloads

748

CITATIONS

0

Scholarly Papers (3)

1.

A Five-Component Customer Commitment Model: Implications for Repurchase Intentions in Goods and Services Industries

Journal of Service Research, 1-18, 2015
Number of pages: 18 Posted: 14 Apr 2015
Ipsos Loyalty - North America, Jones Graduate School of Business, Fordham University, Gabelli School of Business, Ipsos Loyalty and Rice University
Downloads 297 (35,115)

Abstract:

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commitment, loyalty, cross-cultural, repurchase intentions, goods versus services

2.

Mandating Socially Responsible Behavior

Fordham University Schools of Business Research Paper No. 2260493
Number of pages: 28 Posted: 04 May 2013
Fordham University - Graduate School of Business Administration, Fordham University, Gabelli School of Business and Fordham University, Gabelli School of Business
Downloads 95 (204,540)

Abstract:

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3.

Customer Engagement in a Big Data World

Journal of Services Marketing (Forthcoming) , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2897945, Gabelli School of Business, Fordham University Research Paper No. 2897945,
Posted: 13 Jan 2017 Last Revised: 30 May 2017
University of Massachusetts, Fordham University, Gabelli School of Business, Northeastern University - D'Amore-McKim School of Business, Hanken School of Economics, Fordham University, Gabelli School of Business, University of Massachusetts Amherst - Department of Marketing, University of South Australia - School of Management, Universidad de Chile - Escuela de Economia y Negocios and University of Manchester - Alliance Manchester Business School

Abstract:

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Customer engagement, Big Data, value creation, data-driven engagement