Lerzan Aksoy

Gabelli School of Business, Fordham University

113 West 60th Street

Bronx, NY 10458

United States

SCHOLARLY PAPERS

3

DOWNLOADS
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Top 44,741

in Total Papers Downloads

700

CITATIONS

0

Scholarly Papers (3)

1.

A Five-Component Customer Commitment Model: Implications for Repurchase Intentions in Goods and Services Industries

Journal of Service Research, 1-18, 2015
Number of pages: 18 Posted: 14 Apr 2015
Ipsos Loyalty - North America, Jones Graduate School of Business, Gabelli School of Business, Fordham University, Ipsos Loyalty and Rice University
Downloads 297 (35,883)

Abstract:

commitment, loyalty, cross-cultural, repurchase intentions, goods versus services

2.

Mandating Socially Responsible Behavior

Fordham University Schools of Business Research Paper No. 2260493
Number of pages: 28 Posted: 04 May 2013
Fordham University - Graduate School of Business Administration, Gabelli School of Business, Fordham University and Gabelli School of Business, Fordham University
Downloads 95 (195,025)

Abstract:

3.

Customer Engagement in a Big Data World

Journal of Services Marketing (Forthcoming) , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2897945, Gabelli School of Business, Fordham University Research Paper No. 2897945,
Posted: 13 Jan 2017 Last Revised: 17 Feb 2017
University of Massachusetts, Gabelli School of Business, Fordham University, Northeastern University - D'Amore-McKim School of Business, Hanken School of Economics, Gabelli School of Business, Fordham University, University of Massachusetts Amherst - Department of Marketing, University of South Australia - School of Management, Universidad de Chile - Escuela de Economia y Negocios and University of Manchester - Alliance Manchester Business School

Abstract:

Customer engagement, Big Data, value creation, data-driven engagement