Sertan Kabadayi

Fordham University - Gabelli School of Business

113 West 60th Street

Bronx, NY 10458

United States

SCHOLARLY PAPERS

2

DOWNLOADS

63

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Optimal Introductory Pricing for New Financial Services

Nejad, Mohammad G., and Sertan Kabadayi (2016), “Introductory Pricing Decisions for a New Financial Service,” Journal of Financial Services Marketing, 21(1), Forthcoming.
Number of pages: 36 Posted: 28 Jan 2016
Mohammad G. Nejad and Sertan Kabadayi
Fordham University Schools of Business and Fordham University - Gabelli School of Business
Downloads 63 (375,991)

Abstract:

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New financial services, optimal introductory pricing, firm profits, agent-based modeling and simulation

2.

Customer Engagement in a Big Data World

Journal of Services Marketing (Forthcoming)
Posted: 13 Jan 2017 Last Revised: 30 May 2017
University of Massachusetts, Fordham University - Gabelli School of Business, Northeastern University - D'Amore-McKim School of Business, Hanken School of Economics, Fordham University - Gabelli School of Business, University of Massachusetts Amherst - Department of Marketing, University of South Australia - School of Management, Universidad de Chile - Escuela de Economia y Negocios and affiliation not provided to SSRN

Abstract:

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Customer engagement, Big Data, value creation, data-driven engagement