Amanda T Beatson

Queensland University of Technology - School of Advertising

2 George St

Brisbane City, QLD 4000

Australia

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Brand Signalling: An Antecedent of Employee Brand Understanding

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 15 Posted: 16 May 2018
Emma Karanges, Kim A Johnston, Ian Lings and Amanda T Beatson
Queensland University of Technology, Queensland University of Technology - QUT Business School, Queensland University of Technology - School of Advertising and Queensland University of Technology - School of Advertising
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Abstract:

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Brand signalling, Signalling theory, Brand promise, Employees, Brand understanding