Nadia Abou Nabout

WU Vienna

Welthandelsplatz 1

Vienna, Vienna 1020

Austria

http://www.wu.ac.at/imsm/team/abounabout/

SCHOLARLY PAPERS

8

DOWNLOADS

539

SSRN CITATIONS

2

CROSSREF CITATIONS

4

Scholarly Papers (8)

1.

The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness

International Journal of Research in Marketing
Number of pages: 39 Posted: 19 Feb 2020 Last Revised: 22 Oct 2020
Edlira Shehu, Nadia Abou Nabout and Michel Clement
Copenhagen Business School, WU Vienna and University of Hamburg
Downloads 247 (148,876)
Citation 2

Abstract:

Loading...

Website Quality, Online Advertising Effectiveness, Programmatic Advertising

2.

An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

International Journal of Research in Marketing, Forthcoming
Number of pages: 41 Posted: 19 Jul 2011 Last Revised: 19 Jun 2014
WU Vienna, Goethe University Frankfurt, Independent and affiliation not provided to SSRN
Downloads 133 (256,839)
Citation 1

Abstract:

Loading...

electronic commerce, internet marketing, advertising, search engine marketing, agency compensation

3.

Context information increases revenue in ad auctions: Evidence from a policy change

Number of pages: 47 Posted: 08 Aug 2019 Last Revised: 02 Dec 2020
Sila Ada, Nadia Abou Nabout and Elea McDonnell Feit
Vienna University of Economics and Business - Department of Marketing, WU Vienna and Drexel University - Department of Marketing
Downloads 89 (338,831)

Abstract:

Loading...

Online display advertising, Real-time bidding, Advertising auctions, Information disclosure, Conflation, Bundling

4.

How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness

Number of pages: 31 Posted: 14 Oct 2020
Christina Uhl, Nadia Abou Nabout and Klaus M. Miller
Vienna University of Economics and Business - Department of Marketing, WU Vienna and Goethe University Frankfurt
Downloads 70 (389,504)

Abstract:

Loading...

online advertising, display advertising, ad viewability, advertising effectiveness, randomized online experiment

5.

PROSAD: A Bidding Decision Support System for Profitable Search Engine Marketing

Marketing Science, Vol. 32, Issue 2, 213-220
Posted: 06 Aug 2014
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

Abstract:

Loading...

decision support system, optimized bidding, search engine advertising, online advertising

6.

Practice Prize Paper — PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Vol. 32, No. 2, 2013; pp. 213-220; DOI: 10.1287/mksc.1120.0735
Posted: 13 Nov 2013
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

Abstract:

Loading...

decision support system, optimized bidding, search engine advertising, online advertising

7.

PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Forthcoming
Posted: 25 Jun 2012
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

Abstract:

Loading...

decision support system, optimized bidding, search engine advertising, online advertising

8.

Return on Quality Improvements in Search Engine Marketing

Journal of Interactive Marketing, Vol. 26, No. 3, pp. 141-154
Posted: 25 Jun 2012
Nadia Abou Nabout and Bernd Skiera
WU Vienna and Goethe University Frankfurt

Abstract:

Loading...

search engine marketing, keyword advertising, online marketing