Nadia Abou Nabout

WU Vienna

Welthandelsplatz 1

Vienna, Vienna 1020

Austria

http://https://www.wu.ac.at/imsm/jobs/team/abounabout

SCHOLARLY PAPERS

10

DOWNLOADS

968

SSRN CITATIONS

12

CROSSREF CITATIONS

4

Scholarly Papers (10)

1.

The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness

International Journal of Research in Marketing
Number of pages: 39 Posted: 19 Feb 2020 Last Revised: 22 Oct 2020
Edlira Shehu, Nadia Abou Nabout and Michel Clement
University of Groningen - Faculty of Economics and Business, WU Vienna and University of Hamburg
Downloads 438 (125,809)
Citation 8

Abstract:

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Website Quality, Online Advertising Effectiveness, Programmatic Advertising

2.

An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

International Journal of Research in Marketing, Forthcoming
Number of pages: 41 Posted: 19 Jul 2011 Last Revised: 19 Jun 2014
WU Vienna, Goethe University Frankfurt, Independent and affiliation not provided to SSRN
Downloads 160 (344,801)
Citation 3

Abstract:

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electronic commerce, internet marketing, advertising, search engine marketing, agency compensation

3.

How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness

Number of pages: 31 Posted: 14 Oct 2020
Christina Uhl, Nadia Abou Nabout and Klaus M. Miller
Vienna University of Economics and Business - Department of Marketing, WU Vienna and HEC Paris
Downloads 149 (365,656)
Citation 2

Abstract:

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online advertising, display advertising, ad viewability, advertising effectiveness, randomized online experiment

4.

Natural Affect Detection (NADE): Inferring Emotional Expression From Text Through Emojis

Number of pages: 50 Posted: 18 Jan 2024
Christian Hotz-Behofsits, Nils Wlömert and Nadia Abou Nabout
WU Vienna, WU Vienna and WU Vienna
Downloads 129 (409,660)

Abstract:

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Emotions, Sentiment Analysis, Emojis, Machine Learning, Natural Language Processing

5.

Overwhelming Targeting Options: Selecting Audience Segments for Online Advertising

International Journal of Research in Marketing, Forthcoming
Number of pages: 65 Posted: 09 Aug 2023
Warwick Business School (WBS), WU Vienna, Goethe University Frankfurt, Facebook and Netwings
Downloads 92 (520,942)
Citation 4

Abstract:

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6.

Context information can increase revenue in online display advertising auctions: Evidence from a policy change

Ada, Sıla, Nadia Abou Nabout, and Elea McDonnell Feit. "Context information can increase revenue in online display advertising auctions: Evidence from a policy change." Journal of Marketing Research 59.5 (2022): 1040-1058.
Posted: 08 Aug 2019 Last Revised: 26 Jan 2024
Sila Ada, Nadia Abou Nabout and Elea McDonnell Feit
Payla Services GmbH, WU Vienna and Drexel University - Department of Marketing

Abstract:

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Online display advertising, Real-time bidding, Advertising auctions, Information disclosure

7.

PROSAD: A Bidding Decision Support System for Profitable Search Engine Marketing

Marketing Science, Vol. 32, Issue 2, 213-220
Posted: 06 Aug 2014
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

Abstract:

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decision support system, optimized bidding, search engine advertising, online advertising

8.

Practice Prize Paper — PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Vol. 32, No. 2, 2013; pp. 213-220; DOI: 10.1287/mksc.1120.0735
Posted: 13 Nov 2013
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

Abstract:

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decision support system, optimized bidding, search engine advertising, online advertising

9.

PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Forthcoming
Posted: 25 Jun 2012
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

Abstract:

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decision support system, optimized bidding, search engine advertising, online advertising

10.

Return on Quality Improvements in Search Engine Marketing

Journal of Interactive Marketing, Vol. 26, No. 3, pp. 141-154
Posted: 25 Jun 2012
Nadia Abou Nabout and Bernd Skiera
WU Vienna and Goethe University Frankfurt

Abstract:

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search engine marketing, keyword advertising, online marketing