Nadia Abou Nabout

Vienna University of Economics and Business

Welthandelsplatz 1

Vienna, Vienna 1020

Austria

http://www.wu.ac.at/imsm/team/abounabout/

SCHOLARLY PAPERS

6

DOWNLOADS

136

SSRN CITATIONS

1

CROSSREF CITATIONS

4

Scholarly Papers (6)

1.

An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

International Journal of Research in Marketing, Forthcoming
Number of pages: 41 Posted: 19 Jul 2011 Last Revised: 19 Jun 2014
Vienna University of Economics and Business, University of Frankfurt - Department of Marketing, Independent and affiliation not provided to SSRN
Downloads 124 (229,172)
Citation 1

Abstract:

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electronic commerce, internet marketing, advertising, search engine marketing, agency compensation

2.

Placement Disclosure in Ad Auctions: Evidence From a Policy Change

Number of pages: 41 Posted: 08 Aug 2019
Sila Ada, Nadia Abou Nabout and Elea McDonnell Feit
Vienna University of Economics and Business - Department of Marketing, Vienna University of Economics and Business and Drexel University - Department of Marketing
Downloads 12 (574,208)

Abstract:

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Online display advertising, Real-time bidding, Advertising auctions, Information disclosure, Conflation, Bundling

3.

PROSAD: A Bidding Decision Support System for Profitable Search Engine Marketing

Marketing Science, Vol. 32, Issue 2, 213-220
Posted: 06 Aug 2014
Bernd Skiera and Nadia Abou Nabout
University of Frankfurt - Department of Marketing and Vienna University of Economics and Business

Abstract:

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decision support system, optimized bidding, search engine advertising, online advertising

4.

Practice Prize Paper — PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Vol. 32, No. 2, 2013; pp. 213-220; DOI: 10.1287/mksc.1120.0735
Posted: 13 Nov 2013
Bernd Skiera and Nadia Abou Nabout
University of Frankfurt - Department of Marketing and Vienna University of Economics and Business

Abstract:

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decision support system, optimized bidding, search engine advertising, online advertising

5.

PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Forthcoming
Posted: 25 Jun 2012
Bernd Skiera and Nadia Abou Nabout
University of Frankfurt - Department of Marketing and Vienna University of Economics and Business

Abstract:

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decision support system, optimized bidding, search engine advertising, online advertising

6.

Return on Quality Improvements in Search Engine Marketing

Journal of Interactive Marketing, Vol. 26, No. 3, pp. 141-154
Posted: 25 Jun 2012
Nadia Abou Nabout and Bernd Skiera
Vienna University of Economics and Business and University of Frankfurt - Department of Marketing

Abstract:

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search engine marketing, keyword advertising, online marketing