Hean Tat Keh

Monash University

Professor of Marketing

Australia

SCHOLARLY PAPERS

7

DOWNLOADS

742

SSRN CITATIONS
Rank 40,517

SSRN RANKINGS

Top 40,517

in Total Papers Citations

2

CROSSREF CITATIONS

16

Scholarly Papers (7)

1.

How Do Price Fairness Perceptions Differ Across Culture?

Journal of Marketing Research, 47 (3), 564-576, 2010
Number of pages: 13 Posted: 29 Sep 2013
Lisa Bolton, Hean Tat Keh and Joseph W. Alba
Pennsylvania State University, Monash University and University of Florida - Warrington College of Business Administration
Downloads 202 (207,460)
Citation 1

Abstract:

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Price fairness, culture, face, emotions, individualism/collectivism

2.

Lay Theories of Medicine and a Healthy Lifestyle

Journal of Consumer Research, Vol. 37, No. 1, pp. 80-97, 2010
Number of pages: 18 Posted: 30 Jun 2010 Last Revised: 30 May 2017
Wenbo Wang, Hean Tat Keh and Lisa Bolton
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Monash University and Pennsylvania State University
Downloads 177 (232,924)

Abstract:

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lay theory, consumer behavior, remedy, healthy lifestyle, Western medicine, traditional Chinese medicines, Ayurvedic medicines

3.

Customer Reactions to Service Separation

Journal of Marketing, 74 (2), 55-70, 2010
Number of pages: 17 Posted: 29 Sep 2013
Hean Tat Keh and Jun Pang
Monash University and Renmin University of China - School of Business
Downloads 147 (271,743)

Abstract:

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Service separation, inseparability, service convenience, perceived risk, perceived value

4.

Consumer Preference for Variety in Product Bundles: The Moderating Role of Evaluation Mode

International Journal of Research in Marketing, 2013, Forthcoming
Number of pages: 8 Posted: 29 Sep 2013
Xia Wang, Luping Sun and Hean Tat Keh
Peking University - Guanghua School of Management, Peking University - Guanghua School of Management and Monash University
Downloads 85 (396,867)

Abstract:

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Variety, Product bundles, Evaluation mode, Satiation

5.

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between Values Matter?

Journal of Marketing, 76 (4), 92-108, July 2012
Number of pages: 18 Posted: 29 Sep 2013
University of Minnesota - Twin Cities - Carlson School of Management, Koc University - Marketing, University of Manitoba, Monash University and Institute for Research in Economics and Business Administration (SNF)
Downloads 48 (528,302)

Abstract:

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Brand concepts, human values, cultural congruity, cultural orientation, global branding

6.

The Beautiful, the Cheerful and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

Psychology & Marketing, 30 (3), 211-226, 2013
Number of pages: 16 Posted: 29 Sep 2013
Hean Tat Keh, Run Ren, Sally Rao Hill and Xuan Li
Monash University, Peking University, University of Adelaide - Business School and PetroChina Pipeline Company
Downloads 45 (542,050)

Abstract:

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Employee Physical Attractiveness, Employee Displayed Emotion, Employee Helpfulness, Customer Satisfaction

7.

The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty

Journal of Consumer Research, 39 (4), 831-847, 2012
Number of pages: 18 Posted: 29 Sep 2013
Sun Jin, Hean Tat Keh and Angela Y. Lee
University of International Business and Economics, Monash University and Northwestern University - Kellogg School of Management
Downloads 38 (577,091)

Abstract:

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Structural Alignment Model, Uncertainty, Experience Service, Credence Service