M Lwin

Nanyang Technological University (NTU)

S3 B2-A28 Nanyang Avenue

Singapore, 639798

Singapore

SCHOLARLY PAPERS

3

DOWNLOADS

614

SSRN CITATIONS

0

CROSSREF CITATIONS

11

Scholarly Papers (3)

1.

Product Scent and Memory

Journal of Consumer Research, Vol. 37, June 2010
Number of pages: 11 Posted: 21 Jan 2015
University of Michigan, Stephen M. Ross School of Business, Nanyang Technological University (NTU) and Temple University - Fox School of Business and Management
Downloads 318 (122,304)

Abstract:

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2.

Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory

Journal of Consumer Psychology 20 (2010) 317-326
Number of pages: 10 Posted: 07 Feb 2020
Nanyang Technological University (NTU), Temple University - Fox School of Business and Management and University of Michigan, Stephen M. Ross School of Business
Downloads 213 (182,793)

Abstract:

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3.

Is Scent-Enhanced Memory Immune to Retroactive Interference?

Journal of Consumer Psychology 21 (2011) 354-361
Number of pages: 8 Posted: 21 Jan 2015
Temple University - Fox School of Business and Management, University of Michigan, Stephen M. Ross School of Business and Nanyang Technological University (NTU)
Downloads 83 (375,176)

Abstract:

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