Dan Tri Nguyen

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

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Scholarly Papers (1)

1.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Randall A. Lewis and Dan Tri Nguyen
Netflix and University of Chicago - Booth School of Business
Downloads 146 (120,711)

Abstract:

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advertising, natural experiment, spillovers, externality, search, competition, complementarity, strategic complementarity