marketing strategy, pricing
brand management, consumer marketing, marketing strategy, electronic commerce, e-business
This is a Darden A Case paper. Darden A Case charges $6.25 .
File name: UVA-M-0654.pdf Size: 321K
If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity.
business planning, consumer marketing, market position, mergers, new enterprises, retail marketing, strategy formulation, e-business