Rudy Moenaert

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Adoption of Information Technology in the Sales Force

Industrial Marketing Management, Vol. 34, No. 4, pp. 323-336, 2005
Posted: 06 Apr 2010 Last Revised: 06 Aug 2014
Vlerick Leuven Ghent Management School, University of Houston - C.T. Bauer College of Business, VU University Amsterdam and affiliation not provided to SSRN

Abstract:

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Technology adoption, Sales management, Innovativeness