Alexandru M. Degeratu

McKinsey & Co. Inc.

55 East 52nd Street

21st Floor

New York, NY 10022

United States

SCHOLARLY PAPERS

2

DOWNLOADS

86

CITATIONS

0

Scholarly Papers (2)

1.

Disaggregate Market Share Response Models

International Journal of Research in Marketing, Vol. 19, No. 3, pp. 253-266, 2002
Number of pages: 14 Posted: 06 Apr 2010
Alexandru M. Degeratu, Wayne S. DeSarbo, M. Kim Saxton and Michael Ahearne
McKinsey & Co. Inc., Pennsylvania State University, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 86 (290,382)

Abstract:

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Market share models, Finite mixtures, Random effects, Prescription drugs, Maximum likelihood

2.

The Spatial Representation of Market Information

Marketing Science, Vol. 20, No. 4, pp. 426-441, 2001
Posted: 13 Jun 2016
Wayne S. DeSarbo, Alexandru M. Degeratu, Michel Wedel and M. Kim Saxton
Pennsylvania State University, McKinsey & Co. Inc., University of Maryland - Robert H. Smith School of Business, Marketing Department and Indiana University - Kelley School of Business - Department of Marketing

Abstract:

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Spatial Models, Market Segmentation, Latent Structure Analysis, Maximum Likelihood Estimation, Ethical Drugs