Wayne S. DeSarbo

Pennsylvania State University

Marketing Department

University Park

State College, PA 16802

United States

  • Pennsylvania State University

SCHOLARLY PAPERS

197

DOWNLOADS
Rank 13,561

SSRN RANKINGS

Top 13,561

in Total Papers Downloads

6,150

SSRN CITATIONS
Rank 3,622

SSRN RANKINGS

Top 3,622

in Total Papers Citations

71

CROSSREF CITATIONS

376

Scholarly Papers (197)

Actions:
Email selected abstracts
1.

On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach

Service Quality: New Directions in Theory and Practice, Chapter 9, pp. 201-22, 1994
Number of pages: 22 Posted: 09 Jun 2016
Wayne S. DeSarbo, Lenard Huff, Marcelo Rolandelli and Jungwhan Choi
Pennsylvania State University, University of Michigan at Ann Arbor, University of Michigan at Ann Arbor and University of Michigan at Ann Arbor
Downloads 379 (131,443)
Citation 1

Abstract:

Loading...

2.

A Review of Recent Developments in Latent Class Regression Models

Advanced Methods of Marketing Research, R. Bagozzi (Ed.), Blackwell Pub., 352-388, 1994
Number of pages: 37 Posted: 06 Jun 2016
Michel Wedel and Wayne S. DeSarbo
University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University
Downloads 347 (144,856)
Citation 2

Abstract:

Loading...

3.

Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach

Journal of Consumer Psychology, Volume 5, Issue 3, Pages 231-262, 1995
Number of pages: 32 Posted: 09 Jun 2016
Wayne S. DeSarbo and Elizabeth Edwards
Pennsylvania State University and University of Michigan, Stephen M. Ross School of Business
Downloads 308 (164,386)
Citation 1

Abstract:

Loading...

4.

Measuring Fan Avidity Can Help Marketers Narrow Their Focus

Sports Business Journal, Dec. 21, pp. 13-14 (2009)
Number of pages: 2 Posted: 17 Jun 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 196 (255,824)

Abstract:

Loading...

5.

An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value

Journal of Marketing Research, Vol. 35, No. 2, pp. 236-249
Number of pages: 15 Posted: 11 Jun 2016
Indrajit Jay Sinha and Wayne S. DeSarbo
Temple University - Department of Marketing and Supply Chain Management and Pennsylvania State University
Downloads 168 (292,934)
Citation 1

Abstract:

Loading...

6.

A Stochastic Multidimensional Scaling Vector Threshold Model for the Spatial Representation of 'Pick Any/N' Data

Psychometrika, Volume 54, Issue 1, pp 105-129
Number of pages: 25 Posted: 30 May 2016
Wayne S. DeSarbo and Jaewun Cho
Pennsylvania State University and Arizona State University (ASU)
Downloads 159 (306,810)
Citation 3

Abstract:

Loading...

binary data analysis, multidimensional scaling, nonlinear probit model

7.

Response Determinants in Satisfaction Judgments

The Journal of Consumer Research, Vol. 14, No. 4, pp. 495-507, 1988
Number of pages: 14 Posted: 28 May 2016
Richard L. Oliver and Wayne S. DeSarbo
Vanderbilt University - Marketing and Pennsylvania State University
Downloads 139 (342,292)
Citation 8

Abstract:

Loading...

8.

A Heterogeneous Bayesian Regression Model for Cross-Sectional Data Involving a Single Observation Per Response Unit

Psychometrika, Volume 77, Issue 2 (2012), Page 293-314
Number of pages: 42 Posted: 30 Aug 2011 Last Revised: 09 Mar 2013
Duncan K. H. Fong, Peter Ebbes and Wayne S. DeSarbo
Pennsylvania State University, HEC Paris - Marketing and Pennsylvania State University
Downloads 137 (346,207)

Abstract:

Loading...

Bayesian estimation, cross-sectional analysis, heterogeneity, consumer psychology, inequality sign constraints

9.

Celebrity-Brand Congruence Analysis

Current Issues in Research in Advertising, J. H. Leigh and C. R. Martin, Jr. (Eds.), Ann Arbor, MI: University of Michigan, pp. 17-52, 1985
Number of pages: 19 Posted: 25 May 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 126 (368,901)
Citation 1

Abstract:

Loading...

10.

Overlapping Clustering: A New Method for Product Positioning

Journal of Marketing Research, Vol. 18, No. 3 (Aug., 1981), pp. 310-317
Number of pages: 9 Posted: 02 May 2016
Phipps Arabie, J. Carroll, Wayne S. DeSarbo and Yoram Jerry Wind
Rutgers, The State University of New Jersey, Rutgers, The State University of New Jersey (Deceased), Pennsylvania State University and University of Pennsylvania - Marketing Department
Downloads 125 (371,081)

Abstract:

Loading...

11.

Latent Class Multidimensional Scaling. A Review of Recent Developments in the Marketing and Psychometric Literature

Advanced Methods of Marketing Research, R. Bagozzi (Ed.), Blackwell Pub., 190-222, 1994
Number of pages: 35 Posted: 06 Jun 2016
Wayne S. DeSarbo, Ajay K Manrai and Lalita A. Manrai
Pennsylvania State University, University of Delaware and University of Delaware
Downloads 124 (373,301)
Citation 2

Abstract:

Loading...

12.

A New Bayesian Spatial Model for Brand Positioning

Journal of Modelling in Management, Forthcoming
Number of pages: 45 Posted: 22 Jun 2016
Joonwook Park, Priyali Rajagopal, William R Dillon and Wayne S. DeSarbo
University of Kentucky - Marketing and Supply Chain, affiliation not provided to SSRN, Southern Methodist University (SMU) - Marketing Department and Pennsylvania State University
Downloads 115 (394,460)

Abstract:

Loading...

Multidimensional Unfolding Model, Weighted Unfolding Model, Bayesian Dimension Selection

13.

Disaggregate Market Share Response Models

International Journal of Research in Marketing, Vol. 19, No. 3, pp. 253-266, 2002
Number of pages: 14 Posted: 06 Apr 2010
Alexandru M. Degeratu, Wayne S. DeSarbo, M. Kim Saxton and Michael Ahearne
McKinsey & Co. Inc., Pennsylvania State University, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 110 (407,458)

Abstract:

Loading...

Market share models, Finite mixtures, Random effects, Prescription drugs, Maximum likelihood

14.

Redundancy Analysis

Wiley StatsRef: Wiley Statistical Reference Online, Chapter Forthcoming
Number of pages: 24 Posted: 18 Jun 2016
Wayne S. DeSarbo, Heungsun Hwang and Kamel Jedidi
Pennsylvania State University, McGill University and Columbia University - Columbia Business School, Marketing
Downloads 108 (412,758)

Abstract:

Loading...

15.

An Application of PARAFAC to a Small Sample Problem, Demonstrating Preprocessing, Orthogonality Constraints, and Split-Half Diagnostic Techniques (Appendix)

Research Methods for Multimode Data Analysis p 602-642, 1984
Number of pages: 41 Posted: 29 May 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 91 (463,279)

Abstract:

Loading...

16.

Mixture Regression Models

International Series in Quantitative Marketing, Volume 8, Chapter on Market Segmentation pp 101-124
Number of pages: 9 Posted: 13 Jun 2016
Michel Wedel and Wayne S. DeSarbo
University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University
Downloads 87 (476,327)
Citation 1

Abstract:

Loading...

17.

The Heterogeneous P-Median Problem for Categorization Based Clustering

Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-11
Number of pages: 48 Posted: 31 Mar 2012 Last Revised: 17 Jun 2016
Simon J. Blanchard, Daniel Aloise and Wayne S. DeSarbo
Georgetown University - McDonough School of Business, Universidade Federal do Rio Grande do Norte (UFRN) and Pennsylvania State University
Downloads 87 (476,327)

Abstract:

Loading...

p-median, heterogeneity, sorting task, categorization, clustering, consumer psychology

18.

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

The Journal of Marketing, Vol. 57, No. 4, pp. 60-71 (1993)
Number of pages: 13 Posted: 04 Jun 2016
Kristiaan Helsen, Kamel Jedidi and Wayne S. DeSarbo
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Columbia University - Columbia Business School, Marketing and Pennsylvania State University
Downloads 84 (486,765)

Abstract:

Loading...

19.

Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

Journal of Marketing Research, Forthcoming., Georgetown McDonough School of Business Research Paper
Number of pages: 63 Posted: 09 Jun 2013
Sunghoon Kim, Simon J. Blanchard, Wayne S. DeSarbo and Duncan K. H. Fong
Pennsylvania State University, Georgetown University - McDonough School of Business, Pennsylvania State University and Pennsylvania State University
Downloads 82 (493,733)

Abstract:

Loading...

Bayesian Regression Models, Market Segmentation, Variable Selection, SERVQUAL, SERVPERF, Finite Mixture Models, Heterogeneity

20.

A Maximum Likelihood Methodology for Clusterwise Linear Regression

Journal of Classification 5:249-282
Number of pages: 34 Posted: 30 May 2016
Wayne S. DeSarbo and William Cron
Pennsylvania State University and Southern Methodist University (SMU)
Downloads 78 (508,354)
Citation 2

Abstract:

Loading...

Cluster analysis, Multiple regression, Maximum likelihood estimation, E-M algorithm, Marketing trade shows

21.

A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification

Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2012-12
Number of pages: 42 Posted: 14 Apr 2012 Last Revised: 01 Nov 2012
Simon J. Blanchard and Wayne S. DeSarbo
Georgetown University - McDonough School of Business and Pennsylvania State University
Downloads 76 (516,093)

Abstract:

Loading...

categorization, unobserved Categories, heterogeneity, sorting task, consumer psychology

22.

Multidimensional Scaling of Preference Data

Wiley International Encyclopedia of Marketing. 2. pp. 198-205, 2010
Number of pages: 4 Posted: 18 Jun 2016
Wayne S. DeSarbo and Crystal Scott
Pennsylvania State University and University of Michigan at Dearborn - School of Management
Downloads 73 (527,928)

Abstract:

Loading...

multidimensional scaling, vector model, unfolding model, positioning analysis, analysis of preference data

23.

A Customized Market Response Model: Development, Estimation, and Empirical Testing

Journal of the Academy of Marketing Science, Volume 16, Issue 1, pp 128-140, 1988
Number of pages: 13 Posted: 27 May 2016
Vithala R. Rao, Yoram Jerry Wind and Wayne S. DeSarbo
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Pennsylvania - Marketing Department and Pennsylvania State University
Downloads 63 (570,840)

Abstract:

Loading...

24.

A Heterogeneous Resource Based View for Exploring Relationships between Firm Performance and Capabilities

Journal of Modeling in Management, Vol. 2, No. 2, pp. 103-130, 2007
Number of pages: 28 Posted: 28 Feb 2012 Last Revised: 07 Jun 2016
Wayne S. DeSarbo, Anthony Di Benedetto and Michael Song
Pennsylvania State University, Temple University and Barclays Investment Bank
Downloads 62 (575,291)

Abstract:

Loading...

25.

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 12:1 , 103-124 (1993)
Number of pages: 22 Posted: 04 Jun 2016
Venkatram Ramaswamy, Wayne S. DeSarbo, David Reibstein and William T . Robinson
University of Michigan, Stephen M. Ross School of Business, Pennsylvania State University, University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 59 (589,354)
Citation 1

Abstract:

Loading...

econometric models, regression and other statistical techniques, marketing mix, competitive strategy

26.

The Impact of Product-Related Announcements on Consumer Purchase Intentions

Advances in Consumer Research, Vol. 17 Issue 1, pp. 342-350, 1990
Number of pages: 10 Posted: 01 Jun 2016
Raymond R. Burke, Jaewun Cho, Wayne S. DeSarbo and Vijay Mahajan
University of Pennsylvania - The Wharton School, Arizona State University (ASU), Pennsylvania State University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 56 (604,341)

Abstract:

Loading...

27.

A Rapid Reaction to O'Bannon: The Need for Analytics in Applying the Sherman Act to Overly Restrictive Joint Venture Schemes

119 Penn State Law Review, Penn Statim 43 (2015), Penn State Law Research Paper No. 15-2015
Number of pages: 18 Posted: 23 Jan 2016
Stephen F. Ross and Wayne S. DeSarbo
The Pennsylvania State University (University Park) – Penn State Law and Pennsylvania State University
Downloads 56 (604,341)

Abstract:

Loading...

28.

STEMM: A General Finite Mixture Structural Equation Model

Journal of Classification, Volume 14, Issue 1, pp 23-50, 1997
Number of pages: 28 Posted: 09 Jun 2016
Kamel Jedidi, Harsharanj S. Jagpal and Wayne S. DeSarbo
Columbia University - Columbia Business School, Marketing, Rutgers, The State University of New Jersey and Pennsylvania State University
Downloads 55 (609,383)

Abstract:

Loading...

Structural equations, Finite mixtures, Maximum likelihood, Emo­tions, Weight loss

29.

CRISP: Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing

Journal of Direct Marketing, Volume 8, Issue 3, pages 7–20, 1994
Number of pages: 14 Posted: 06 Jun 2016
Wayne S. DeSarbo and Venkatram Ramaswamy
Pennsylvania State University and University of Michigan, Stephen M. Ross School of Business
Downloads 55 (609,383)
Citation 1

Abstract:

Loading...

30.

On the Creation of Acceptable Conjoint Analysis Experimental Designs

Decision Sciences, Volume 22, Issue 2, pages 435–442
Number of pages: 8 Posted: 01 Jun 2016
Joel Steckel, Wayne S. DeSarbo and Vijay Mahajan
New York University (NYU) - Department of Marketing, Pennsylvania State University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 54 (614,620)

Abstract:

Loading...

Marketing Research, Product Design, Performance, Decision Processes

31.

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models

Journal of Marketing Research, Vol. 32, November 1995
Number of pages: 6 Posted: 23 Mar 2014
Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo and Frenkel Ter Hofstede
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, Pennsylvania State University and University of Texas at Austin - Department of Marketing
Downloads 50 (636,020)
Citation 2

Abstract:

Loading...

32.

A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

Conjoint Measurement: Methods and Applications, 4e. Anders Gustafsson, Andreas Herrmann, & Frank Huber (Editors), 4th edition, Springer: New York, 321-346, 2007
Number of pages: 25 Posted: 11 Jun 2016
Wayne S. DeSarbo and Christian DeSarbo
Pennsylvania State University and Independent
Downloads 46 (658,731)

Abstract:

Loading...

33.

Deception by Implication: An Experimental Investigation

Journal of Consumer Research Vol. 14, No. 4, pp. 483-494
Number of pages: 12 Posted: 30 May 2016
Raymond R. Burke, Wayne S. DeSarbo, Richard L. Oliver and Thomas S. Robertson
University of Pennsylvania - The Wharton School, Pennsylvania State University, Vanderbilt University - Marketing and University of Pennsylvania - Marketing Department
Downloads 46 (658,731)

Abstract:

Loading...

34.

Constrained Classification: The Use of a Priori Information in Cluster Analysis

PSYCHOMETRIKA--VOL. 49, NO. 2, 187--215
Number of pages: 29 Posted: 24 May 2016
Wayne S. DeSarbo and Vijay Mahajan
Pennsylvania State University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 46 (658,731)

Abstract:

Loading...

Cluster Analysis, Constrained Optimization

35.

On the Measurement of Perceived Consumer Risk

Decision Sciences, Volume 22, Issue 4, pages 927–939
Number of pages: 13 Posted: 01 Jun 2016
William J. Havlena and Wayne S. DeSarbo
Southern Methodist University (SMU) and Pennsylvania State University
Downloads 44 (670,437)
Citation 1

Abstract:

Loading...

Consumer Behavior, Marketing Research, Multidimensional Scaling, Statistical Methodology

36.

A New Stochastic Multidimensional Unfolding Model for the Investigation of Paired Comparison Consumer Preference/Choice Data

Journal of Economic Psychology, Volume 8, Issue 3, Pages 357-384, 1987
Number of pages: 28 Posted: 27 May 2016
Wayne S. DeSarbo, Geert De Soete and J. Eliashberg
Pennsylvania State University, Ghent University and University of Pennsylvania - Marketing Department
Downloads 43 (676,612)

Abstract:

Loading...

37.

Extracting Summary Piles from Sorting Task Data

Journal of Marketing Research, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2824518
Number of pages: 68 Posted: 17 Aug 2016
Simon J. Blanchard, Daniel Aloise and Wayne S. DeSarbo
Georgetown University - McDonough School of Business, Universidade Federal do Rio Grande do Norte (UFRN) and Pennsylvania State University
Downloads 42 (682,873)

Abstract:

Loading...

Sorting Task, Categorization, Positioning, Optimization

38.

Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity

Marketing Science, Vol. 16, No. 1, pp. 39-59, 1997
Number of pages: 22 Posted: 09 Jun 2016
Kamel Jedidi, Harsharanj S. Jagpal and Wayne S. DeSarbo
Columbia University - Columbia Business School, Marketing, Rutgers, The State University of New Jersey and Pennsylvania State University
Downloads 42 (682,873)
Citation 3

Abstract:

Loading...

structural equation models, market segmentation, finite mixture models, confirmatory factor analysis, customer satisfaction

39.

Synthesized Clustering a Method for Amalgamating Alternative Clustering Bases with Differential Weighting of Variables

PSYCHOMETRIKA--VOL. 49, NO. 1, 57-78
Number of pages: 22 Posted: 24 May 2016
Wayne S. DeSarbo, J. Carroll, Linda Clark and Paul E. Green
Pennsylvania State University, Rutgers, The State University of New Jersey (Deceased), Bell Laboratories and University of Pennsylvania, The Wharton School, Marketing Department (Deceased)
Downloads 42 (682,873)

Abstract:

Loading...

Cluster Analysis, Variable Importance

40.

A New Measure of Predictor Variable Importance in Multiple Regression

Journal of Marketing Research 15(3), 356-360, 1978
Number of pages: 5 Posted: 21 Feb 2016
Wayne S. DeSarbo, Paul E. Green and J. Carroll
Pennsylvania State University, University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Rutgers, The State University of New Jersey (Deceased)
Downloads 42 (689,128)

Abstract:

Loading...

41.

Consideration Sets in Conjoint Analysis

Journal of Marketing Research, Vol. 33, No. 3, pp. 364-372
Number of pages: 10 Posted: 08 Jun 2016
Kamel Jedidi, Rajeev Kohli and Wayne S. DeSarbo
Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing and Pennsylvania State University
Downloads 40 (695,646)
Citation 1

Abstract:

Loading...

42.

Probabilistic Multidimensional Scaling Models for Analyzing Consumer Choice Behavior

Advances in Psychology Volume 60 New Developments in Psychological Choice Modeling, Pages 291–315, 1989
Number of pages: 13 Posted: 01 Jun 2016
Wayne S. DeSarbo, Geert De Soete and Kamel Jedidi
Pennsylvania State University, Ghent University and Columbia University - Columbia Business School, Marketing
Downloads 39 (702,140)

Abstract:

Loading...

43.

Criteria for Corporate Venturing: Importance Assigned by Managers

Journal of Business Venturing Volume 2, Issue 4, Pages 329-350, 1987
Number of pages: 22 Posted: 27 May 2016
Wayne S. DeSarbo, Ian C. MacMillan and Diana L. Day
Pennsylvania State University, University of Pennsylvania - Management Department and University of Pennsylvania - The Wharton School
Downloads 39 (702,140)

Abstract:

Loading...

44.

A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research

Marketing Science, Vol. 11, No. 1, pp. 1-20, (1992)
Number of pages: 21 Posted: 03 Jun 2016
Wayne S. DeSarbo and Ajay K Manrai
Pennsylvania State University and University of Delaware
Downloads 38 (708,922)

Abstract:

Loading...

similarity, Krumhansl's distance-density model, multidimensional scaling, asymmetric proximity data, brand switching data, perceptual maps, product design and positioning, market structure

45.

Product Positioning Under Price Competition

Management Science Vol. 36 No. 2, pp. 175-199, 1990
Number of pages: 26 Posted: 02 Jun 2016
S Chan Choi, Wayne S. DeSarbo and Patrick T. Harker
Rutgers Business School, Pennsylvania State University and University of Pennsylvania - Operations & Information Management Department
Downloads 36 (722,498)
Citation 2

Abstract:

Loading...

marketing, competitive strategy, product policy, games, noncooperative, programming, variational inequalities

46.

Constructing MDS Joint Spaces from Binary Choice Data a Multidimensional Unfolding Threshold Model for Marketing Research

Journal of Marketing Research, Vol. 24, No. 1, pp. 40-54
Number of pages: 15 Posted: 26 May 2016
Wayne S. DeSarbo and Donna L. Hoffman
Pennsylvania State University and George Washington University School of Business
Downloads 36 (722,498)

Abstract:

Loading...

47.

A Probabilistic Multidimensional Scaling Vector Model

Applied Psychological Measurement vol. 10 no. 1, pp. 79-98, 1986
Number of pages: 21 Posted: 25 May 2016
Wayne S. DeSarbo, Richard L. Oliver and Geert De Soete
Pennsylvania State University, Vanderbilt University - Marketing and Ghent University
Downloads 35 (729,441)

Abstract:

Loading...

48.

Componential Segmentation in the Analysis of Consumer Trade-Offs

Journal of Marketing Vol. 43, No. 4, pp. 83-91
Number of pages: 9 Posted: 29 Mar 2016
Paul E. Green and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 35 (729,441)
Citation 5

Abstract:

Loading...

49.

A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes

Psychometrika, Volume 61, Issue 3, pp 485-508
Number of pages: 24 Posted: 08 Jun 2016
Wayne S. DeSarbo, Donald R. Lehmann, Gregory Carpenter and Indrajit Jay Sinha
Pennsylvania State University, Columbia University - Columbia Business School, Marketing, Northwestern University - Department of Marketing and Temple University - Department of Marketing and Supply Chain Management
Downloads 34 (736,458)

Abstract:

Loading...

consumer psychology, multidimensional scaling, maximum likelihood, consideration sets, multidimensional unfolding, successive categories analysis

50.

A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis

Management Science, Vol. 40, No. 3, pp. 405-417, 1994
Number of pages: 14 Posted: 06 Jun 2016
Venkatram Ramaswamy, Eugene Anderson and Wayne S. DeSarbo
University of Michigan, Stephen M. Ross School of Business, University of Michigan at Ann Arbor and Pennsylvania State University
Downloads 33 (743,841)

Abstract:

Loading...

negative binomial regression, count data, stochastic models, maximum likelihood, E-M algorithm

51.

Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis

Marketing Letters, Volume 4, Issue 4, pp 337-348 (1993)
Number of pages: 12 Posted: 04 Jun 2016
S Chan Choi and Wayne S. DeSarbo
Rutgers Business School and Pennsylvania State University
Downloads 33 (743,841)

Abstract:

Loading...

Product Design, Product Competition, Conjoint Analysis, Game Theory

52.

A Simulated Annealing Methodology for Clusterwise Linear Regression

Psychometrika, Volume 54, Issue 4, pp 707-736, December 1989
Number of pages: 30 Posted: 02 Jun 2016
Wayne S. DeSarbo, Richard L. Oliver and Arvind Rangaswamy
Pennsylvania State University, Vanderbilt University - Marketing and Pennsylvania State University - Department of Marketing
Downloads 33 (743,841)
Citation 1

Abstract:

Loading...

cluster analysis, combinatorial optimization, regression analysis, simulated annealing, consumer psychology

53.

A Friction Model for Describing and Forecasting Price Changes

Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of pages: 21 Posted: 27 May 2016
Wayne S. DeSarbo, Vithala R. Rao, Joel Steckel, Yoram Jerry Wind and Richard Colombo
Pennsylvania State University, Cornell University - Samuel Curtis Johnson Graduate School of Management, New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and New York University (NYU)
Downloads 33 (743,841)
Citation 2

Abstract:

Loading...

friction model, price changes, price reaction, description, forecasting

54.

An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product-Concept Testing

Decision Sciences, Vol. 17, No. 2, pp. 163-185, 1986
Number of pages: 23 Posted: 26 May 2016
Wayne S. DeSarbo, Paul E. Green and J. Carroll
Pennsylvania State University, University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Rutgers, The State University of New Jersey (Deceased)
Downloads 33 (743,841)

Abstract:

Loading...

Marketing Research, Product Design, and Statistical Techniques

55.

A Constrained Unfolding Methodology for Product Positioning

Marketing Science, Vol. 5, No. 1, pp. 1-19, 1986
Number of pages: 19 Posted: 25 May 2016
Wayne S. DeSarbo and Vithala R. Rao
Pennsylvania State University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 33 (743,841)

Abstract:

Loading...

Product Positioning, Optimal Product Design, Multidimensional Unfolding, Preference Models

56.

A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference/Choice Set Data in Marketing Research

Journal of Marketing Research, Vol. 34, No. 4, pp. 499-516, 1997
Number of pages: 19 Posted: 09 Jun 2016
Wayne S. DeSarbo, Martin R. Young and Arvind Rangaswamy
Pennsylvania State University, Massey University - School of Economics and Finance and Pennsylvania State University - Department of Marketing
Downloads 32 (751,275)

Abstract:

Loading...

57.

Simple and Weighted Unfolding Threshold Models for the Spatial Representation of Binary Choice Data

Applied Psychological Measurement Vol. 10 No. 3, pp. 247-264, 1986
Number of pages: 19 Posted: 25 May 2016
Wayne S. DeSarbo and Donna L. Hoffman
Pennsylvania State University and George Washington University School of Business
Downloads 32 (751,275)

Abstract:

Loading...

58.

Applications of Multivariate Latent Variable Models in Marketing

International Series in Quantitative Marketing Volume 14, Chapter on Marketing Research and Modeling: Progress and Prospects, pp 43-68
Number of pages: 26 Posted: 11 Jun 2016
Wayne S. DeSarbo, Wagner A. Kamakura and Michel Wedel
Pennsylvania State University, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 31 (758,796)

Abstract:

Loading...

59.

A Maximum Likelihood Method for Latent Class Regression Involving a Censored Dependent Variable

Psychometrika, Volume 58, Issue 3, pp 375-394 (1993)
Number of pages: 20 Posted: 04 Jun 2016
Kamel Jedidi, Venkatram Ramaswamy and Wayne S. DeSarbo
Columbia University - Columbia Business School, Marketing, University of Michigan, Stephen M. Ross School of Business and Pennsylvania State University
Downloads 31 (758,796)

Abstract:

Loading...

censored regression, latent class analysis, maximum likelihood estimation, consumer psychology

60.

Statistical Perceptual Maps: Using Confidence Region Ellipses to Enhance the Interpretations of Brand Positions in Multidimensional Scaling

Iacobucci, Dawn, Douglas Grisaffe, and Wayne DeSarbo (2017), “Statistical Perceptual Maps: Using Confidence Region Ellipses to Enhance the Interpretations of Brand Positions in Multidimensional Scaling,” Journal of Marketing Analytics, 5, 81-98.
Number of pages: 47 Posted: 29 Jul 2019
Dawn Iacobucci, Dawn Iacobucci, Douglas Grisaffe and Wayne S. DeSarbo
Vanderbilt University - MarketingVanderbilt University - Marketing, University of Texas at Arlington and Pennsylvania State University
Downloads 30 (766,480)

Abstract:

Loading...

Multidimensional scaling, Perceptual maps, Confidence regions

61.

Multiclus: A New Method for Simultaneously Performing Multidimensional Scaling and Cluster Analysis

Psychometrika, Volume 56, Issue 1, pp 121-136
Number of pages: 16 Posted: 01 Jun 2016
Wayne S. DeSarbo, Daniel J. Howard and Kamel Jedidi
Pennsylvania State University, Southern Methodist University (SMU) - Marketing Department and Columbia University - Columbia Business School, Marketing
Downloads 30 (766,480)
Citation 1

Abstract:

Loading...

multidimensional scaling, cluster analysis, maximum likelihood estimation, consumer psychology

62.

GENFOLD2. A Set of Models and Algorithms for the GENeral UnFOLDing Analysis of Preference/Dominance Data

Journal of Classification, Volume 1, Issue 1, pp 147-186, 1984
Number of pages: 40 Posted: 11 May 2016
Wayne S. DeSarbo and Vithala R. Rao
Pennsylvania State University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 30 (766,480)

Abstract:

Loading...

Multidimensional scaling, Unfolding analysis, Preference models

63.

Choice-Constrained Conjoint Analysis

Decision Science, 15(3), 297-323
Number of pages: 27 Posted: 15 May 2016
Wayne S. DeSarbo and Paul E. Green
Pennsylvania State University and University of Pennsylvania, The Wharton School, Marketing Department (Deceased)
Downloads 29 (774,216)

Abstract:

Loading...

Consumer Behavior, Marketing Research, Statistical Techniques

64.

GENNCLUS: New Models for General Nonhierarchical Clustering Analysis

Psychometrika 47(4), 449-475
Number of pages: 27 Posted: 10 May 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 29 (774,216)

Abstract:

Loading...

cluster analysis, two-way clustering, overlapping clustering, ADCLUS

65.

Three-Way Multivariate Conjoint Analysis

Marketing Science, Vol. 1, No. 4, pp. 323-350
Number of pages: 29 Posted: 10 May 2016
Wayne S. DeSarbo, J. Carroll, Donald R. Lehmann and John O'Shaughnessy
Pennsylvania State University, Rutgers, The State University of New Jersey (Deceased), Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School
Downloads 29 (774,216)
Citation 1

Abstract:

Loading...

Conjoint Analysis, Three-Way Multidimensional Scaling, Constrained Preference Analysis

66.

Latent Class Metric Conjoint Analysis

Marketing Letters, Volume 3, Issue 3, pp 273-288 (1992)
Number of pages: 16 Posted: 04 Jun 2016
Wayne S. DeSarbo, Michel Wedel, Marco Vriens and Venkatram Ramaswamy
Pennsylvania State University, University of Maryland - Robert H. Smith School of Business, Marketing Department, Microsoft Corporation and University of Michigan, Stephen M. Ross School of Business
Downloads 28 (781,960)
Citation 1

Abstract:

Loading...

Conjoint Analysis, Mixtures of Distributions, Marketing Research, E-M Algorithm, Remote Entry Devices

67.

The Wandering Ideal Point Model for Analyzing Paired Comparisons Data

Advances in Psychology, Volume 60 New Developments in Psychological Choice Modeling, Pages 123–137
Number of pages: 15 Posted: 27 May 2016
Geert De Soete, J. Carroll and Wayne S. DeSarbo
Ghent University, Rutgers, The State University of New Jersey (Deceased) and Pennsylvania State University
Downloads 28 (781,960)

Abstract:

Loading...

68.

The Stochastic Modeling of Purchase Intentions and Behavior

Management Science, Vol. 44, No. 2, pp. 188-202, 1998
Number of pages: 16 Posted: 09 Jun 2016
Martin R. Young, Wayne S. DeSarbo and Vicki Morwitz
Massey University - School of Economics and Finance, Pennsylvania State University and New York University (NYU) - Department of Marketing
Downloads 27 (789,885)
Citation 1

Abstract:

Loading...

Bayesian methods, hierarchical bayes, Markov chain Monte Carlo, measurement error, probit regression, purchase intentions, stochastic models

69.

Additive Decomposition of Perceptions Data Via Conjoint Analysis

Journal of Consumer Research, Vol. 5, No. 1, 1978
Number of pages: 9 Posted: 01 Feb 2016
Paul E. Green and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 27 (789,885)

Abstract:

Loading...

70.

Issues in the Estimation and Application of Latent Structure Models of Choice

Downloads 0 (781,960)

Issues in the Estimation and Application of Latent Structure Models of Choice

Marketing Letters 5:4, (1994), pp. 323-334
Posted: 06 Jun 2016
William R Dillon, Ulf Böckenholt, Melinda Smith-De Borrero, Ham Bozdogan, Wayne S. DeSarbo, Sunil Gupta, Wagner A. Kamakura, Ajith Kumar, Benkatram Ramaswamy and Michael Zenor
Southern Methodist University (SMU) - Marketing Department, McGill University - Desautels Faculty of Management, Independent, Independent, Pennsylvania State University, Harvard University - Business School (HBS), Rice University, T. A. Pai Management Institute, University of Michigan at Dearborn and University of Texas at Austin

Abstract:

Loading...

latent structure models, discrete choice, finite mixture models

71.

Tree Representations of Rectangular Proximity Matrices

Trends in Mathematical Psychology, R. Burggenhaut and V. Degreef (eds.), New York: North Holland, pp. 377-392
Number of pages: 16 Posted: 13 Jul 2017
Wayne S. DeSarbo and J. Carroll
Pennsylvania State University and Rutgers, The State University of New Jersey (Deceased)
Downloads 26 (797,940)

Abstract:

Loading...

72.

A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data

Psychometrika, Vol. 73, No. 1, pp. 1–20
Number of pages: 20 Posted: 23 Jun 2016
Wayne S. DeSarbo, Joonwook Park and Crystal Scott
Pennsylvania State University, University of Kentucky - Marketing and Supply Chain and University of Michigan at Dearborn - School of Management
Downloads 26 (797,940)

Abstract:

Loading...

ordered successive categories, maximum likelihood, consumer psychology, multidimensional unfolding

73.

A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data

Applied Psychological Measurement, (1987) Vol. 11, No. 4, pp. 397-418
Number of pages: 23 Posted: 27 May 2016
Wayne S. DeSarbo, Donald R. Lehmann, Morris Holbrook, William J. Havlena and Sunil Gupta
Pennsylvania State University, Columbia University - Columbia Business School, Marketing, Columbia University, Southern Methodist University (SMU) and Harvard University - Business School (HBS)
Downloads 26 (797,940)

Abstract:

Loading...

74.

The Wandering Ideal Point Model: A Probabilistic Multidimensional Unfolding Model for Paired Comparisons Data

JOURNAL OF MATHEMATICAL PSYCHOLOGY 30, pp. 28-41, 1986
Number of pages: 14 Posted: 25 May 2016
Geert De Soete, J. Carroll and Wayne S. DeSarbo
Ghent University, Rutgers, The State University of New Jersey (Deceased) and Pennsylvania State University
Downloads 26 (797,940)

Abstract:

Loading...

75.

The Spatial Representation of Heterogeneous Consideration Sets

Marketing Science, Vol. 14, No. 3, Part 1 of 2, pp. 326-342
Number of pages: 18 Posted: 08 Jun 2016
Wayne S. DeSarbo and Kamel Jedidi
Pennsylvania State University and Columbia University - Columbia Business School, Marketing
Downloads 25 (806,199)

Abstract:

Loading...

buyer behavior, choice models, scaling methods, segmentation research

76.

Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of Marketing and Psychometric Literature

Handbooks in Operations Research and Management Science: Marketing, Elsevier, New York, pp. 193–257
Number of pages: 68 Posted: 06 Jun 2016
Wayne S. DeSarbo, Ajay K Manrai and Lalita A. Manrai
Pennsylvania State University, University of Delaware and University of Delaware
Downloads 25 (806,199)
Citation 1

Abstract:

Loading...

77.

A Stochastic Multidimensional Scaling Procedure for the Empirical Determination of Convex Indifference Curves for Preference/Choice Analysis

Psychometrika, Volume 56, Issue 2, pp 279-307
Number of pages: 29 Posted: 01 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Joel Steckel
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and New York University (NYU) - Department of Marketing
Downloads 25 (806,199)

Abstract:

Loading...

multidimensional scaling, paired comparisons data, maximum likelihood estimation, microeconomics, consumer psychology

78.

Three-Way Metric Unfolding

Proceedings of the Orsa-Tims Market Measurement Conference, 1981
Number of pages: 27 Posted: 06 May 2016
Wayne S. DeSarbo and J. Carroll
Pennsylvania State University and Rutgers, The State University of New Jersey (Deceased)
Downloads 25 (806,199)

Abstract:

Loading...

79.

Three-Way Unfolding and Consumer Preference Analysis

American Marketing Association Educator's Conference Proceedings, pp. 321-325
Number of pages: 5 Posted: 02 May 2016
Wayne S. DeSarbo and J. Carroll
Pennsylvania State University and Rutgers, The State University of New Jersey (Deceased)
Downloads 25 (806,199)
Citation 1

Abstract:

Loading...

80.

On the Insensitivity of Brand-Choice Simulations to Attribute Importance Weights

Decision Sciences Volume 11, Issue 3, pages 439-450, 1980
Number of pages: 12 Posted: 30 Mar 2016
Paul E. Green, Wayne S. DeSarbo and Punit Kumar Kedia
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Pennsylvania State University and University of Pennsylvania
Downloads 25 (806,199)

Abstract:

Loading...

Attitude Theory, Consumer Behavior, Marketing Research, Utility Theory

81.

MEMD: An APL Program for Multivariate Estimation of Missing Data

Journal of Marketing Research, 15(1), pp. 117-118, 1978
Number of pages: 9 Posted: 22 Jun 2016 Last Revised: 23 Jun 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 24 (814,678)
Citation 1

Abstract:

Loading...

82.

Analyzing Constant-Sum Multiple Criterion Data: A Segment-Level Approach

Journal of Marketing Research Vol. 32, No. 2, pp. 222-232
Number of pages: 12 Posted: 08 Jun 2016
Wayne S. DeSarbo, Venkatram Ramaswamy and Rabikar Chatterjee
Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business and University of Pittsburgh
Downloads 24 (814,678)

Abstract:

Loading...

83.

A Nonspatial Methodology for the Analysis of Two-Way Proximity Data Incorporating the Distance-Density Hypothesis

Psychometrika, Volume 55, Issue 2, pp 229-253, 1990
Number of pages: 25 Posted: 02 Jun 2016
Wayne S. DeSarbo, Ajay K Manrai and Raymond R. Burke
Pennsylvania State University, University of Delaware and University of Pennsylvania - The Wharton School
Downloads 24 (814,678)

Abstract:

Loading...

asymmetric similarity, ultrametric trees, hierarchical clustering, Krumbansl's distance-density model

84.

Optimal Advertising and Pricing for a Three-Stage Time-Lagged Monopolistic Diffusion Model Incorporating Income

Optimal Control Applications and Methods Volume 10, Issue 4, pages 313–331
Number of pages: 19 Posted: 30 May 2016
Kamel Jedidi, J. Eliashberg and Wayne S. DeSarbo
Columbia University - Columbia Business School, Marketing, University of Pennsylvania - Marketing Department and Pennsylvania State University
Downloads 24 (814,678)

Abstract:

Loading...

Innovations diffusion, Advertising, Pricing, Economic models

85.

A Spatial Choice Model

Proceedings of the Business and Economic Statistics Section, Presented at the Annual Meeting of the American Statistical Association, Toronto, Canada., August 15-18, 1983
Number of pages: 6 Posted: 11 May 2016
Wayne S. DeSarbo and Elaine Keramidas
Pennsylvania State University and Bell Laboratories
Downloads 24 (814,678)

Abstract:

Loading...

86.

Estimating Choice Probabilities in Multiattribute Decision Making

The Journal of Consumer Research, Vol. 8, No. 1, pp. 76-84
Number of pages: 10 Posted: 09 May 2016
Paul E. Green, J. Carroll and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Rutgers, The State University of New Jersey (Deceased) and Pennsylvania State University
Downloads 24 (814,678)

Abstract:

Loading...

87.

Reply to 'A Comment on a New Measure of Predictor Variable Importance in Multiple Regression'

Journal of Marketing Research Vol. 17, No. 1 pp. 116-118, Feb 1980
Number of pages: 4 Posted: 30 Mar 2016
Paul E. Green, J. Carroll and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Rutgers, The State University of New Jersey (Deceased) and Pennsylvania State University
Downloads 24 (814,678)
Citation 1

Abstract:

Loading...

88.

Optimizing the Allocation of a Fixed Resource: A Simple Model and Its Experimental Test

Journal of Marketing, 43(1), 51-57, 1979
Number of pages: 7 Posted: 21 Feb 2016
J. Carroll, Paul E. Green and Wayne S. DeSarbo
Rutgers, The State University of New Jersey (Deceased), University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 24 (814,678)
Citation 2

Abstract:

Loading...

89.

ORTHO: An APL Program for Measuring Predictor Variable Importance

Journal of Marketing Research 15(3), 467-468, 1978
Number of pages: 15 Posted: 21 Feb 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 24 (814,678)

Abstract:

Loading...

90.

Strategic Capabilities and Radical Innovation: An Empirical Study in Three Countries

IEEE Transactions on Engineering Management, Vol. 55, No. 3, pp. 420-433, August 2008
Number of pages: 14 Posted: 28 Feb 2012 Last Revised: 07 Jun 2016
Anthony Di Benedetto, Wayne S. DeSarbo and Michael Song
Temple University, Pennsylvania State University and Barclays Investment Bank
Downloads 24 (814,678)
Citation 1

Abstract:

Loading...

91.

Two-Mode Cluster Analysis via Hierarchical Bayes

Studies in Classification, Data Analysis, and Knowledge Organization, Chapter: Innovations in Classification, Data Science, and Information Systems, pp 19-29, 2003
Number of pages: 11 Posted: 11 Jun 2016
Wayne S. DeSarbo, Duncan K. H. Fong and John Liechty
Pennsylvania State University, Pennsylvania State University and Pennsylvania State University, University Park
Downloads 23 (823,372)

Abstract:

Loading...

92.

A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options

Marketing Letters, Volume 7, Issue 2, pp 131-145
Number of pages: 15 Posted: 08 Jun 2016
Wayne S. DeSarbo, Venkatram Ramaswamy, Michel Wedel and Tammo H.A. Bijmolt
Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Groningen - Department of Marketing & Marketing Research
Downloads 23 (823,372)

Abstract:

Loading...

93.

A New Clustering Methodology for the Analysis of Sorted or Categorized Stimuli

Marketing Letters, Volume 2, Issue 3, pp 267-279
Number of pages: 13 Posted: 01 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Michael D. Johnson
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and Stephen M. Ross School of Business at the University of Michigan
Downloads 23 (823,372)

Abstract:

Loading...

Cluster Analysis, Categorization, Sorting Tasks, Maximum Likelihood Estimation

94.

A Latent Class Probit Model for Analyzing Pick Any/N Data

Journal of Classification, Volume 8, Issue 1, pp 45-63
Number of pages: 19 Posted: 01 Jun 2016
Geert De Soete and Wayne S. DeSarbo
Ghent University and Pennsylvania State University
Downloads 23 (823,372)

Abstract:

Loading...

Probit Model, Latent Class Analysis, Finite Mixture Distribution, EM Algorithm, Monte Carlo Significance Test, Market Segmentation

95.

Genfold2: A General Unfolding Methodology for the Analysis of Preference/Dominance Data

Advances in Psychology, Volume 60 New Developments in Psychological Choice Modeling, Pages 57–75
Number of pages: 19 Posted: 27 May 2016
Wayne S. DeSarbo and Vithala R. Rao
Pennsylvania State University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 23 (823,372)

Abstract:

Loading...

96.

Canonical/Redundancy Factoring Analysis

Psychometrika 46(3) pp. 307-329
Number of pages: 23 Posted: 02 May 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 23 (823,372)

Abstract:

Loading...

canonical correlation, redundancy analysis, hybrid models

97.

Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite-Mixture Structural-Equation Methodology

Management Science, Vol. 52, No. 6, pp. 909-924, June 2006
Number of pages: 16 Posted: 28 Feb 2012 Last Revised: 07 Jun 2016
Wayne S. DeSarbo, Anthony Di Benedetto, Kamel Jedidi and Michael Song
Pennsylvania State University, Temple University, Columbia University - Columbia Business School, Marketing and Barclays Investment Bank
Downloads 23 (823,372)

Abstract:

Loading...

competitive strategy, strategic types, effectiveness performance, structural-equation models, finite mixtures, latent class models

98.

Deriving Ultrametric Tree Structures from Proximity Data Confounded by Differential Stimulus Familiarity

Psychometrika, Volume 59, Issue 4, pp 527-566
Number of pages: 40 Posted: 06 Jun 2016
Wayne S. DeSarbo, Rabikar Chatterjee and Juyoung Kim
Pennsylvania State University, University of Pittsburgh and Michigan State University
Downloads 22 (832,025)

Abstract:

Loading...

hierarchical clustering, maximum likelihood estimation, familiarity, consumer psychology

99.

SCULPTRE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data

Journal of Marketing Research, Vol. 27, No. 4, pp. 418-427, 1990
Number of pages: 11 Posted: 02 Jun 2016
Venkatram Ramaswamy and Wayne S. DeSarbo
University of Michigan, Stephen M. Ross School of Business and Pennsylvania State University
Downloads 22 (832,025)

Abstract:

Loading...

100.

Two Stochastic Multidimensional Choice Models for Marketing Research

Decision Sciences 21(1): 337-356, 1990
Number of pages: 20 Posted: 02 Jun 2016
J. Carroll, Geert De Soete and Wayne S. DeSarbo
Rutgers, The State University of New Jersey (Deceased), Ghent University and Pennsylvania State University
Downloads 22 (832,025)
Citation 1

Abstract:

Loading...

101.

Two Classes of Stochastic Tree Unfolding Models

Advances in Psychology Volume 60, New Developments in Psychological Choice Modeling, Pages 161–176
Number of pages: 9 Posted: 30 May 2016
J. Carroll, Wayne S. DeSarbo and Geert De Soete
Rutgers, The State University of New Jersey (Deceased), Pennsylvania State University and Ghent University
Downloads 22 (832,025)

Abstract:

Loading...

102.

The Representation of Three-Way Proximity Data by Single and Multiple Tree Structure Models

Journal of Classification, Volume 1, Issue 1, pp 25-74, 1984
Number of pages: 50 Posted: 11 May 2016
J. Carroll, Linda Clark and Wayne S. DeSarbo
Rutgers, The State University of New Jersey (Deceased), Bell Laboratories and Pennsylvania State University
Downloads 22 (832,025)
Citation 1

Abstract:

Loading...

Clustering, Alternating Least Squares, Discrete Optimization

103.

Incorporating Group-Level Similarity Judgments in Conjoint Analysis

Journal of Consumer Research, Vol. 5, No. 3, 1978, pp. 187-193
Number of pages: 8 Posted: 06 Feb 2016
Paul E. Green, Vithala R. Rao and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Cornell University - Samuel Curtis Johnson Graduate School of Management and Pennsylvania State University
Downloads 22 (832,025)

Abstract:

Loading...

104.

Two Models for Representing Unrestricted Choice Data

Association for Consumer Research Proceedings, 1980
Number of pages: 5 Posted: 02 May 2016
Paul E. Green and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 21 (840,841)

Abstract:

Loading...

105.

Hierarchical Model Testing in Conjoint Analysis

Advances in Consumer Research Vol. 7 Issue 1, p688-691
Number of pages: 4 Posted: 29 Mar 2016
J. Carroll, Paul E. Green and Wayne S. DeSarbo
Rutgers, The State University of New Jersey (Deceased), University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 21 (840,841)

Abstract:

Loading...

106.

Latent Structure Regression

The Handbook of Marketing Research: Uses, Misuses, and Future Advances, Rajiv Grover, Marco Vriens (eds.), Chapter 19, pp 394-417, 2006
Number of pages: 24 Posted: 11 Jun 2016
Wayne S. DeSarbo, Wagner A. Kamakura and Michel Wedel
Pennsylvania State University, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 20 (849,937)

Abstract:

Loading...

107.

Alternating Least Squares Optimal Variable Weighting Algorithms for Ultrametric and Additive Tree Representations

CLASSIFICATION AS A TOOL OF RESEARCH, W. Gaul and M. Schader (Eds.), Elsevier Science Publishers B.V. (North-Holland), pp. 97-103
Number of pages: 7 Posted: 28 May 2016
Geert De Soete, J. Carroll and Wayne S. DeSarbo
Ghent University, Rutgers, The State University of New Jersey (Deceased) and Pennsylvania State University
Downloads 20 (849,937)

Abstract:

Loading...

108.

A New Multidimensional Scaling Methodology for the Representation of Inter-Product Substitutability

Advances in Consumer Research, Vol. 15 Issue 1, p 18-527, 1988
Number of pages: 11 Posted: 27 May 2016
Wayne S. DeSarbo and Richard Batsell
Pennsylvania State University and Rice University
Downloads 20 (849,937)

Abstract:

Loading...

109.

Catscale: A Stochastic Multidimensional Scaling Methodology for the Spatial Analysis of Sorting Data and the Study of Stimulus Categorization

Computational Statistics & Data Analysis, Volume 18, Issue 1, Pages 165-184, 1994
Number of pages: 20 Posted: 06 Jun 2016
Wayne S. DeSarbo, Robert Libby and Kamel Jedidi
Pennsylvania State University, Cornell University - Samuel Curtis Johnson Graduate School of Management and Columbia University - Columbia Business School, Marketing
Downloads 19 (868,448)

Abstract:

Loading...

Multidimensional scaling, Sorting tasks, Categorization, Maximum likelihood, Behavioral accounting

110.

The Estimation of Ultrametric and Path Length Trees from Rectangular Proximity Data

PSYCHOMETRIKA--VOL. 49, NO. 3, 289-310
Number of pages: 22 Posted: 25 May 2016
Geert De Soete, Wayne S. DeSarbo, George Furnas and J. Carroll
Ghent University, Pennsylvania State University, Bell Communications Research and Rutgers, The State University of New Jersey (Deceased)
Downloads 19 (859,093)

Abstract:

Loading...

Cluster Analysis, Trees

111.

On the Use of Hierarchical Clustering for the Analysis of Nonsymmetric Proximities

The Journal of Consumer Research, Vol. 11, No. 1, pp. 601-610
Number of pages: 11 Posted: 14 May 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 19 (859,093)

Abstract:

Loading...

112.

A Mixture Likelihood Approach for Generalized Linear Models

Journal of Classification, Volume 12, Issue 1, pp 21-55
Number of pages: 35 Posted: 08 Jun 2016
Michel Wedel and Wayne S. DeSarbo
University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University
Downloads 18 (868,448)
Citation 2

Abstract:

Loading...

Mixture models, Generalized linear models, EM algorithm, Maximum likelihood estimation

113.

A Latent Class Procedure for the Structural Analysis of Two-Way Compositional Data

Journal of Classification, Volume 10, Issue 2, pp 159-193 (1993)
Number of pages: 35 Posted: 04 Jun 2016
Wayne S. DeSarbo, Venkatram Ramaswamy, Peter Lenk and Peter Lenk
Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan
Downloads 18 (868,448)

Abstract:

Loading...

Compositional data, Finite mixture distributions, Cluster analysis, Multidimensional scaling, E-M algorithm, Latent class analysis

114.

Probabilistic Multidimensional Scaling Models for Analyzing Consumer Choice

Communication & Cognition Vol. 20, No. 1, pp. 93-116
Number of pages: 13 Posted: 26 May 2016
Wayne S. DeSarbo, Geert De Soete and Kamel Jedidi
Pennsylvania State University, Ghent University and Columbia University - Columbia Business School, Marketing
Downloads 18 (868,448)

Abstract:

Loading...

115.

Stochastic Tree Unfolding (STUN) Models

Communication & Cognition Vol. 20, No. 1, pp. 63-76
Number of pages: 8 Posted: 26 May 2016
J. Carroll, Wayne S. DeSarbo and Geert De Soete
Rutgers, The State University of New Jersey (Deceased), Pennsylvania State University and Ghent University
Downloads 17 (877,784)

Abstract:

Loading...

116.

Clustering Consistency Analysis

Journal of the Academy of Marketing Science 10(3), 217-223
Number of pages: 18 Posted: 10 May 2016
Wayne S. DeSarbo
Pennsylvania State University
Downloads 17 (877,784)

Abstract:

Loading...

117.

A Marketer's Guide to Log-Linear Models for Qualitative Data Analysis

Journal of Marketing 44(3):40, 1980
Number of pages: 12 Posted: 21 Apr 2016
Wayne S. DeSarbo and David Hildebrand
Pennsylvania State University and Independent
Downloads 17 (877,784)

Abstract:

Loading...

118.

Reply to: 'On the Sensitivity of Brand Choice Simulations to Attribute Importance Weights'

Decision Sciences 12(3) pp 517-521
Number of pages: 5 Posted: 09 May 2016
Paul E. Green, Wayne S. DeSarbo and Punit Kumar Kedia
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Pennsylvania State University and University of Pennsylvania
Downloads 16 (887,307)

Abstract:

Loading...

Attitude Theory, Decision Processes, Marketing Research, and Simulation

119.

A Parametric Procedure for Ultrametric Tree Estimation from Conditional Rank Order Proximity Data

Psychometrika, Volume 60, Issue 1, pp 47-75
Number of pages: 29 Posted: 08 Jun 2016
Martin R. Young and Wayne S. DeSarbo
Massey University - School of Economics and Finance and Pennsylvania State University
Downloads 15 (896,890)

Abstract:

Loading...

hierarchical clustering, proximity data, conditional rank orders, maximum likelihood estimation, consumer psychology

120.

A Stochastic Multidimensional Scaling Procedure for the Spatial Representation of Three-Mode, Three-Way Pick Any/J Data

Psychometrika, Volume 56, Issue 3, pp 471-494
Number of pages: 24 Posted: 03 Jun 2016
Kamel Jedidi and Wayne S. DeSarbo
Columbia University - Columbia Business School, Marketing and Pennsylvania State University
Downloads 15 (896,890)

Abstract:

Loading...

multidimensional scaling, binary data analysis, maximum likelihood estimation, stochastic models, consumer psychology

121.

Least Squares Algorithms for Constructing Constrained Ultrametric and Additive Tree Representations of Symmetric Proximity Data

Journal of Classification, Volume 4, Issue 2, pp 155-173, 1987
Number of pages: 19 Posted: 10 Jul 2017
Geert De Soete, J. Carroll and Wayne S. DeSarbo
Ghent University, Rutgers, The State University of New Jersey (Deceased) and Pennsylvania State University
Downloads 8 (963,958)

Abstract:

Loading...

Hierarchical clustering, Path length trees, Mathematical programming, Constrained classification methods

122.

A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research

Naresh K. Malhotra (ed.) Review of Marketing Research, Volume 5, Emerald Group Publishing Limited, pp. 75 - 103, Georgetown McDonough School of Business Research Paper No. 2795743
Posted: 24 Jun 2016
Wayne S. DeSarbo, Simon J. Blanchard and Selin Atalay
Pennsylvania State University, Georgetown University - McDonough School of Business and Frankfurt School of Finance and Management

Abstract:

Loading...

Simultaneous Segmentation, STP analysis

123.

Towards a Brain-to-Society Systems Model of Individual Choice

Marketing Letters, Volume 19, Issue 3, pp 323-336
Posted: 24 Jun 2016
Laurette Dube, Antoine Bechara, Ulf Böckenholt, Asim Ansari, Alain Dagher, Mark Daniel, Wayne S. DeSarbo, Lesley Fellows, Ross A. Hammond, Terry Huang, Scott Huettel, Yan Kestens, Bärbel Knäuper, Peter Kooreman, Spencer Moore and A. Smidts
McGill University - Desautels Faculty of Management, University of Southern California, McGill University - Desautels Faculty of Management, Columbia University - Columbia Business School, Marketing, McGill University - Division of Experimental Medicine, University of South Australia, Pennsylvania State University, McGill University - Division of Experimental Medicine, Brookings Institution - Center on Social and Economic Dynamics, NICHD, Duke University - Department of Psychology and Neuroscience, University of Montreal, McGill University - Department of Psychology, Tilburg University - Tilburg University School of Economics and Management, Queen's University and Erasmus Research Institute of Management (ERIM)

Abstract:

Loading...

Choice models, Dual-process models, Agent systems, Sequential sampling process models, Motivated adaptive behavior, Neuroscience, Neuroeconomics

124.

A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing

Quantitative Modelling in Marketing and Management, L. Mouthinho & K. Huarng (Eds.), World Scientific Press: London, pp. 3-27, 2013
Posted: 19 Jun 2016
Wayne S. DeSarbo and Sunghoon Kim
Pennsylvania State University and Pennsylvania State University

Abstract:

Loading...

Multidimensional scaling, vector model, unfolding model, positioning analysis, market segmentation, clusterwise models

125.

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection

Journal of Marketing Research, Vol. 49, No. 5, pp. 725-736, 2012
Posted: 19 Jun 2016
Sunghoon Kim, Duncan K. H. Fong and Wayne S. DeSarbo
Pennsylvania State University, Pennsylvania State University and Pennsylvania State University

Abstract:

Loading...

Bayesian analysis, finite mixtures, perceived quality, multiple regression, customer satisfaction

126.

A New Heterogeneous Multidimensional Unfolding Procedure

Psychometrika, Volume 77, Issue 2, pp 263-287, 2012
Posted: 19 Jun 2016
Joonwook Park, Wayne S. DeSarbo and Priyali Rajagopal
University of Kentucky - Marketing and Supply Chain, Pennsylvania State University and affiliation not provided to SSRN

Abstract:

Loading...

multidimensional unfolding, dimension selection, Bayesian multidimensional scaling, consumer psychology, heterogeneity

127.

Identifying Consumer Heterogeneity in Unobserved Categories

Marketing Letters, Volume 23, Issue 1, pp 177-194, 2012, Georgetown McDonough School of Business Research Paper No. 2796761
Posted: 19 Jun 2016
Simon J. Blanchard, Wayne S. DeSarbo, Selin Atalay and Nukhet Harmancioglu
Georgetown University - McDonough School of Business, Pennsylvania State University, Frankfurt School of Finance and Management and Bilkent University

Abstract:

Loading...

Categorization, Latent structure analysis, Heterogeneity, Sports marketing

128.

Exploring the Demand Aspects of Sports Consumption and Fan Avidity

Interfaces Vol. 42, No. 2, pp. 199-212, 2012
Posted: 19 Jun 2016
Wayne S. DeSarbo
Pennsylvania State University

Abstract:

Loading...

sports marketing, fan avidity, heterogeneity, latent structure analysis

129.

A New Constrained Stochastic Multidimensional Scaling Vector Model. An Application to the Perceived Importance of Leadership Attributes

Journal of Modelling in Management Vol. 6 No. 1, pp. 7-32, 2011
Posted: 19 Jun 2016
Crystal Scott and Wayne S. DeSarbo
University of Michigan at Dearborn - School of Management and Pennsylvania State University

Abstract:

Loading...

Leadership, Data structures, Modelling, Iterative methods

130.

A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions

Management Science 60(6):1489-1510, 2014
Posted: 18 Jun 2016
Wayne S. DeSarbo and Eelco Kappe
Pennsylvania State University and Pennsylvania State University

Abstract:

Loading...

distributed lag models, dynamic effects, econometric models, Major League Baseball, promotions, sports marketing

131.

Examining the Behavioral Manifestations of Fan Avidity in Sports Marketing

Journal of Modelling in Management 6:1, 79-99, 2011
Posted: 18 Jun 2016
Wayne S. DeSarbo and Robert Madrigal
Pennsylvania State University and University of Oregon - Charles H. Lundquist School of Business

Abstract:

Loading...

United States of America, Sports, Consumer behaviour

132.

A Bayesian Multinomial Probit Model for the Analysis of Panel Choice Data

Psychometrika, Volume 81, Issue 1, pp 161–183, 2016
Posted: 18 Jun 2016
Duncan K. H. Fong, Sunghoon Kim, Zhe Chen, Zhe Chen and Wayne S. DeSarbo
Pennsylvania State University, Pennsylvania State University, University of New South Wales (UNSW)Acadian Asset Management and Pennsylvania State University

Abstract:

Loading...

Bayesian analysis, heterogeneity, multinomial probit model, panel data, parameter expansion, marketing, consumer psychology

133.

A Bayesian Vector Multidimensional Scaling Procedure Incorporating Dimension Reparameterization with Variable Selection

Psychometrika, Volume 80, Issue 4, pp 1043–1065, 2015
Posted: 18 Jun 2016
Duncan K. H. Fong, Wayne S. DeSarbo, Zhe Chen, Zhe Chen and Zhuying Xu
Pennsylvania State University, Pennsylvania State University, University of New South Wales (UNSW)Acadian Asset Management and Pennsylvania State University

Abstract:

Loading...

bayesian analysis, multidimensional scaling, vector model, variable selection, QR decomposition, reparameterization, consumer psychology

134.

An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future

Customer Needs and Solutions, Vol. 2, pp. 19-40, 2015
Posted: 18 Jun 2016
James Agarwal, Wayne S. DeSarbo, Naresh K. Malhotra and Vithala R. Rao
University of Regina, Pennsylvania State University, Georgia Institute of Technology - Scheller College of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

Loading...

Conjoint analysis, Measurement, Preference, Utility functions

135.

Constrained Stochastic Extended Redundancy Analysis

Psychometrika, Volume 80, Issue 2, pp 516-534, 2015
Posted: 18 Jun 2016
Wayne S. DeSarbo, Heungsun Hwang, Ashley Stadler Blank and Eelco Kappe
Pennsylvania State University, McGill University, University of St. Thomas and Pennsylvania State University

Abstract:

Loading...

redundancy analysis, maximum likelihood estimation, sports marketing, Major League Baseball, consumer psychology

136.

A Three-Way Clusterwise Multidimensional Unfolding Procedure for the Spatial Representation of Context Dependent Preferences

Computational Statistics & Data Analysis, Volume 53, Issue 8, Pages 3217–3230, Georgetown McDonough School of Business Research Paper No. 2796213
Posted: 17 Jun 2016
Wayne S. DeSarbo, Selin Atalay and Simon J. Blanchard
Pennsylvania State University, Frankfurt School of Finance and Management and Georgetown University - McDonough School of Business

Abstract:

Loading...

137.

Dynamic Strategic Groups: Deriving Spatial Evolutionary Paths

Strategic Management Journal, Volume 30, Issue 13, pages 1420–1439
Posted: 17 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Rui Wang
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Peking University

Abstract:

Loading...

strategic groups, evolutionary paths, clusterwise analyses, bilinear spatial models, multidimensional scaling, dynamic analyses

138.

Modeling Strategic Group Dynamics: A Hidden Markov Approach

Quantitative Marketing and Economics, Volume 8, Issue 2, pp 241-274 (2010)
Posted: 17 Jun 2016
Peter Ebbes, Rajdeep Grewal and Wayne S. DeSarbo
HEC Paris - Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University

Abstract:

Loading...

Strategic groups, Competition, Dynamic analysis, Hidden Markov models, Banking strategy, Marketing strategy

139.

Revisiting Customer Value Analysis in a Heterogeneous Market

Journal of Modelling in Management 5:1, pp 8-24 (2010)
Posted: 17 Jun 2016
Wayne S. DeSarbo, Peter Ebbes, Duncan K. H. Fong and Charles C. Snow
Pennsylvania State University, HEC Paris - Marketing, Pennsylvania State University and Pennsylvania State University

Abstract:

Loading...

Value analysis, Customer relations, Demand, Bayesian statistical decision theory, Prices, Quality

140.

Exploring Intra‐Industry Competitive Heterogeneity: The Identification of Latent Competitive Groups

Journal of Modelling in Management, Vol. 5 Iss: 2, pp.94 - 123
Posted: 17 Jun 2016
Wayne S. DeSarbo, Qiong Wang and Simon J. Blanchard
Pennsylvania State University, University of Oklahoma - Division of Marketing and Georgetown University - McDonough School of Business

Abstract:

Loading...

Competitive strategy, Modelling, Public sector organizations, Banks, Economics, United States of America

141.

A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data

Journal of the American Statistical Association, Volume 105, Issue 490, pages 482-492 (2010)
Posted: 17 Jun 2016
Duncan K. H. Fong, Wayne S. DeSarbo, Joonwook Park and Crystal Scott
Pennsylvania State University, Pennsylvania State University, University of Kentucky - Marketing and Supply Chain and University of Michigan at Dearborn - School of Management

Abstract:

Loading...

Bayesian analysis, Multidimensional scaling, Preference analysis, Sports utility vehicles

142.

A Spatial Multidimensional Unfolding Choice Model for Examining the Heterogeneous Expressions of Sports Fan Avidity

Journal of Quantitative Analysis in Sports. Volume 6, Issue 2 (2010)
Posted: 17 Jun 2016
Wayne S. DeSarbo
Pennsylvania State University

Abstract:

Loading...

fan avidity, spatial choice model, multidimensional unfolding, sports marketing

143.

Deriving Joint Space Positioning Maps from Consumer Preference Ratings

Marketing Letters, Volume 22, Issue 1, pp 1-14 (2011)
Posted: 17 Jun 2016
Wayne S. DeSarbo, Joonwook Park and Vithala R. Rao
Pennsylvania State University, University of Kentucky - Marketing and Supply Chain and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

Loading...

Positioning, Method of ordered successive categories, Maximum likelihood multidimensional scaling, Consumer preference analysis, Sports utility vehicles

144.

A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity

Psychometrika, Vol. 73, No. 3, pp. 451-472, 2008
Posted: 16 Jun 2016
Joonwook Park, Wayne S. DeSarbo and John Liechty
University of Kentucky - Marketing and Supply Chain, Pennsylvania State University and Pennsylvania State University, University Park

Abstract:

Loading...

Bayesian multidimensional scaling, structural heterogeneity, preference heterogeneity, multidimensional unfolding model, multidimensional vector model, pharmaceutical marketing

145.

The Simultaneous Identification of Strategic/Performance Groups and Underlying Dimensions for Assessing an Industry's Competitive Structure

Journal of Modelling in Management, Volume 3, Issue 3, pp. 220-248
Posted: 15 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal, Heungsun Hwang and Qiong Wang
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, McGill University and University of Oklahoma - Division of Marketing

Abstract:

Loading...

Strategic groups, Organizational structures, Cluster analysis, Competitive strategy, Banking

146.

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data

Journal of Consumer Research, Volume 35, Issue 1, pp. 142 - 153, Georgetown McDonough School of Business Research Paper No. 2795741
Posted: 15 Jun 2016
Wayne S. DeSarbo, Selin Atalay, David LeBaron and Simon J. Blanchard
Pennsylvania State University, Frankfurt School of Finance and Management, Independent and Georgetown University - McDonough School of Business

Abstract:

Loading...

Preferences, Market Segmentation, Cluster Analysis/3-way Scaling, Multi-dimensional Scaling

147.

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning

Journal of Marketing Research, Vol. 45, No. 3, pp. 280-292
Posted: 15 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Crystal Scott
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Michigan at Dearborn - School of Management

Abstract:

Loading...

market segmentation, positioning, clusterwise analyses, bilinear spatial models, sport-utility vehicles

148.

The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research

Journal of Marketing Research, Vol. 38, No. 2, pp. 244-253, 2001
Posted: 13 Jun 2016
Wayne S. DeSarbo and Jianan Wu
Pennsylvania State University and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration

Abstract:

Loading...

multidimensional scaling, latent structure analysis, maximum likelihood estimation, psychometric methods, variable batteries

149.

Customer Value Analysis in a Heterogeneous Market

Strategic Management Journal, Vol. 22, No. 9, pp. 845-857, 2001
Posted: 13 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Indrajit Jay Sinha
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and Temple University - Department of Marketing and Supply Chain Management

Abstract:

Loading...

customer value analysis, market segmentation, finite-mixture models, simultaneous recursive equations, customer value management

150.

The Spatial Representation of Market Information

Marketing Science, Vol. 20, No. 4, pp. 426-441, 2001
Posted: 13 Jun 2016
Wayne S. DeSarbo, Alexandru M. Degeratu, Michel Wedel and M. Kim Saxton
Pennsylvania State University, McKinsey & Co. Inc., University of Maryland - Robert H. Smith School of Business, Marketing Department and Indiana University - Kelley School of Business - Department of Marketing

Abstract:

Loading...

Spatial Models, Market Segmentation, Latent Structure Analysis, Maximum Likelihood Estimation, Ethical Drugs

151.

A Gravity‐Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

The Journal of Consumer Research, Vol. 29, No. 1, pp. 91-100, 2002
Posted: 13 Jun 2016
Wayne S. DeSarbo, Juyoung Kim, S Chan Choi and Melinda Spaulding
Pennsylvania State University, Michigan State University, Rutgers Business School and Eli Lilly and Company, Ltd - Eli Lilly and Company, Indianapolis

Abstract:

Loading...

Brand Equity/Extensions, Brand Loyalty, Choice (Brand or Product Level), Mathematical Models, Multi‐dimensional Scaling

152.

Bayesian Inference for Finite Mixtures of Generalized Linear Models with Random Effects

Posted: 13 Jun 2016
Peter Lenk, Peter Lenk and Wayne S. DeSarbo
University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan and Pennsylvania State University

Abstract:

Loading...

Bayesian inference, consumer behavior, finite mixtures, generalized linear models, heterogeneity, latent class analysis, Markov chain Monte Carlo

153.

Market Segment Derivation and Profiling Via a Finite Mixture Model Framework

Marketing Letters, Volume 13, Issue 1, pp 17-25, 2002
Posted: 13 Jun 2016
Michel Wedel and Wayne S. DeSarbo
University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University

Abstract:

Loading...

finite mixture models, market segmentation, concomitant variables, customer satisfaction

154.

A Quasi-Metric Approach to Multidimensional Unfolding for Reducing the Occurrence of Degenerate Solutions

Multivariate Behavioral Research, 34:2,143 - 180
Posted: 13 Jun 2016
Chulwan Kim, Arvind Rangaswamy and Wayne S. DeSarbo
Korea Information Society Development Institute (KISDI), Pennsylvania State University - Department of Marketing and Pennsylvania State University

Abstract:

Loading...

155.

A Latent Structure Double Hurdle Regression Model for Exploring Heterogeneity in Consumer Search Patterns

Journal of Econometrics, Volume 89, Issues 1–2, Pages 423–455
Posted: 13 Jun 2016
Wayne S. DeSarbo and Jungwhan Choi
Pennsylvania State University and University of Michigan at Ann Arbor

Abstract:

Loading...

Tobit Models, Consumer search, Finite mixtures, Latent structure analysis

156.

Incorporating Context Effects in the Multidimensional Scaling of 'Pick Any/N' Choice Data

International Journal of Research in Marketing, Volume 16, Issue 1, Pages 35–55
Posted: 13 Jun 2016
Juyoung Kim, Rabikar Chatterjee, Wayne S. DeSarbo and Tammo H.A. Bijmolt
Michigan State University, University of Pittsburgh, Pennsylvania State University and University of Groningen - Department of Marketing & Marketing Research

Abstract:

Loading...

Buyer behavior, Choice models, Context effects, Scaling methods, Multidimensional scaling

157.

Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation

Marketing Letters, Volume 9, Issue 2, pp 115-134
Posted: 11 Jun 2016
Wayne S. DeSarbo
Pennsylvania State University

Abstract:

Loading...

Market segmentation, constrained classification, customer satisfaction, industrial marketing, combinatorial optimization

158.

Mixtures of (Constrained) Ultrametric Trees

Psychometrika, Volume 63, Issue 4, pp 419-443
Posted: 11 Jun 2016
Michel Wedel and Wayne S. DeSarbo
University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University

Abstract:

Loading...

hierarchical clustering, finite mixtures, ultrametric trees, maximum likelihood, constrained estimation, latent class analysis

159.

Judgments of Brand Similarity

International Journal of Research in Marketing, Volume 15, Issue 3, Pages 249–268
Posted: 11 Jun 2016
Tammo H.A. Bijmolt, Michel Wedel, F. G. M. (Rik) Pieters and Wayne S. DeSarbo
University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department, Tilburg University, CentER and Pennsylvania State University

Abstract:

Loading...

Similarity judgments, Judgment process, Brands, Familiarity, Presentation format, Serial position

160.

A Bayesian Approach to the Spatial Representation of Market Structure from Consumer Choice Data

European Journal of Operational Research, Volume 111, Issue 2, Pages 285–305
Posted: 11 Jun 2016
Wayne S. DeSarbo, Youngchan Kim, Michel Wedel and Duncan K. H. Fong
Pennsylvania State University, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University

Abstract:

Loading...

Multidimensional scaling, Context effects, Bayesian analysis, Choice models, Competitive market structure

161.

Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model

Applied Stochastic Models in Business and Industry, Volume 21, Issue 4-5, Pages 303-309, 2005
Posted: 11 Jun 2016
Jianan Wu and Wayne S. DeSarbo
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Pennsylvania State University

Abstract:

Loading...

162.

Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis

Marketing Science, Vol. 24, No. 2, pp. 285-293, 2005
Posted: 11 Jun 2016
John Liechty, Duncan K. H. Fong and Wayne S. DeSarbo
Pennsylvania State University, University Park, Pennsylvania State University and Pennsylvania State University

Abstract:

Loading...

heterogeneity, empirical utility functions, dynamic models, Bayesian analysis, conjoint analysis, unbiased dynamic estimates

163.

Evolutionary Preference/Utility Functions: A Dynamic Perspective

Psychometrika, Volume 70, Issue 1, pp 179-202, 2005
Posted: 11 Jun 2016
Wayne S. DeSarbo, Duncan K. H. Fong, John Liechty and Jennifer Chang Coupland
Pennsylvania State University, Pennsylvania State University, Pennsylvania State University, University Park and Pennsylvania State University

Abstract:

Loading...

preference analysis, dynamic models, bayesian analysis, sequential measurement

164.

Revisiting the Miles and Snow Strategic Framework: Uncovering Interrelationships between Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance

Strategic Management Journal, Volume 26, Issue 1, pages 47-74, 2005
Posted: 11 Jun 2016
Wayne S. DeSarbo, Anthony Di Benedetto, Michael Song and Indrajit Jay Sinha
Pennsylvania State University, Temple University, Barclays Investment Bank and Temple University - Department of Marketing and Supply Chain Management

Abstract:

Loading...

strategic types, constrained classification, SBU strategic capabilities, environmental uncertainty, SBU performance

165.

Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis

Applied Psychological Measurement, vol. 28 no. 3, pp. 186-209, 2004
Posted: 11 Jun 2016
Wayne S. DeSarbo, Donald R. Lehmann and Frances Galliano Hollman
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and Pennsylvania State University

Abstract:

Loading...

preference/choice experiments, behavioral decision making, maximum likelihood estimation, models of structural change, conjoint analysis, consumer psychology

166.

A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis

Psychometrika, Volume 69, Issue 4, pp 547-572, 2004
Posted: 11 Jun 2016
Wayne S. DeSarbo, Duncan K. H. Fong, John Liechty and M. Kim Saxton
Pennsylvania State University, Pennsylvania State University, Pennsylvania State University, University Park and Indiana University - Kelley School of Business - Department of Marketing

Abstract:

Loading...

Cluster analysis, hierarchical Bayesian analysis, finite mixture models, consumer psychology

167.

Hybrid Strategic Groups

Strategic Management Journal, Volume 29, Issue 3, pages 293–317, 2008
Posted: 11 Jun 2016
Wayne S. DeSarbo and Rajdeep Grewal
Pennsylvania State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Abstract:

Loading...

hybrid strategic groups, competitive strategy, competitive market structures, overlapping classification, banks and financial institutions, cluster analysis

168.

Restricted Principal Components Analysis for Marketing Research

Journal of Modelling in Management, 2(3), pp. 305–328, 2007
Posted: 11 Jun 2016
Wayne S. DeSarbo and Robert Hausman
Pennsylvania State University and Independent

Abstract:

Loading...

Multivariate analysis, Data reduction, Data analysis, Market research methods

169.

A Bayesian Methodology for Simultaneously Detecting and Estimating Regime Change Points and Variable Selection in Multiple Regression Models for Marketing Research

Quantitative Marketing and Economics, Volume 5, Issue 4, pp 427-453, 2007
Posted: 11 Jun 2016
Wayne S. DeSarbo and Duncan K. H. Fong
Pennsylvania State University and Pennsylvania State University

Abstract:

Loading...

Change point models, Variable selection, Bayesian analysis, Multiple regression models, Promotion response modeling

170.

Fuzzy Clusterwise Generalized Structured Component Analysis

Psychometrika, Vol. 72, No. 2, pp.181-198, 2007
Posted: 11 Jun 2016
Heungsun Hwang, Wayne S. DeSarbo and Yoshio Takane
McGill University, Pennsylvania State University and McGill University

Abstract:

Loading...

generalized structured component analysis, fuzzy clustering, respondent heterogeneity, alternating least squares, latent curve models, alcohol use

171.

Fuzzy Clusterwise Growth Curve Models via Generalized Estimating Equations: An Application to the Antisocial Behavior of Children

Multivariate Behavioral Research, Volume 42, Issue 2, pages 233-259, 2007
Posted: 11 Jun 2016
Heungsun Hwang, Yoshio Takane and Wayne S. DeSarbo
McGill University, McGill University and Pennsylvania State University

Abstract:

Loading...

172.

An Alternative Efficient Representation of Demand-Based Competitive Asymmetry

Strategic Management Journal, Volume 28, Issue 7, pages 755–766, 2007
Posted: 11 Jun 2016
Wayne S. DeSarbo and Rajdeep Grewal
Pennsylvania State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Abstract:

Loading...

competitive market structure, asymmetric competition, multidimensional scaling, positioning, consideration/choice sets

173.

A Latent Structure Factor Analytic Approach for Customer Satisfaction Measurement

Marketing Letters, Volume 17, Issue 3, pp 221-238, 2006
Posted: 11 Jun 2016
Jianan Wu, Wayne S. DeSarbo, Pu-Ju Chen and Yao-Yi Fu
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration, Pennsylvania State University, University of Central Florida - Rosen College of Hospitality Management and Indiana University

Abstract:

Loading...

Customer satisfaction measurement (CSM), Market segmentation, Latent structure analysis, Finite mixture models, Factor analysis

174.

Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition

Strategic Management Journal, Volume 27, Issue 2, pages 101–129
Posted: 11 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Yoram Jerry Wind
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department

Abstract:

Loading...

competitive market structure, asymmetric competition, competitive strategy, multidimensional scaling

175.

A Bayesian Multidimensional Scaling Procedure for the Spatial Analysis of Revealed Choice Data

Journal of Econometrics, Volume 89, Issues 1-2, Pages 79-108, 1999
Posted: 09 Jun 2016
Wayne S. DeSarbo
Pennsylvania State University

Abstract:

Loading...

Bayesian analysis, Multidimensional scaling, Choice models, Market structure analysis, Context effects, Consideration sets

176.

A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity

Multivariate Behavioral Research, Vol. 33, Iss. 1, pp. 41-63, 1998
Posted: 09 Jun 2016
Tammo H.A. Bijmolt, Wayne S. DeSarbo and Michel Wedel
University of Groningen - Department of Marketing & Marketing Research, Pennsylvania State University and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

Loading...

177.

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Marketing Letters, Volume 8, Issue 3, pp 335-348, 1997
Posted: 09 Jun 2016
Wayne S. DeSarbo, Asim Ansari, Pradeep K. Chintagunta, Charles P. Himmelberg, Kamel Jedidi, Richard Johnson, Wagner A. Kamakura, Peter Lenk, Peter Lenk, Kannan Srinivasan and Michel Wedel
Pennsylvania State University, Columbia University - Columbia Business School, Marketing, University of Chicago, Goldman, Sachs & Co., Columbia University - Columbia Business School, Marketing, Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Carnegie Mellon University - David A. Tepper School of Business and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

Loading...

Heterogeneity, latent structure models, cluster-wise regression, random coefficients models, compound distributions

178.

A Latent Class Binomial Logit Methodology for the Analysis of Paired Comparison Choice Data: An Application Reinvestigating the Determinants of Perceived Risk

Decision Sciences, Volume 24, Issue 6, pages 1157–1170, 1993
Posted: 09 Jun 2016
Michel Wedel and Wayne S. DeSarbo
University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University

Abstract:

Loading...

Market Segmentation, Risk & Uncertainty, Statistical Techniques

179.

An Exponential-Family Multidimensional Scaling Mixture Methodology

Journal of Business & Economic Statistics, Vol. 14, No. 4, pp. 447-459
Posted: 08 Jun 2016
Michel Wedel and Wayne S. DeSarbo
University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University

Abstract:

Loading...

Concomitant variable model, EM algorithm, Maximum likelihood, Unfolding

180.

Relationship between the Marketing Mix and Share of Category Requirements

Marketing Letters, Volume 7, Issue 1, pp 5-18
Posted: 08 Jun 2016
CB Bhattacharya, Peter Fader, Leonard M. Lodish and Wayne S. DeSarbo
European School of Management and Technology (ESMT), University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Pennsylvania State University

Abstract:

Loading...

brand loyalty, marketing mix, share of category requirements, scanner data

181.

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Marketing Science 15:2 , 173-191
Posted: 08 Jun 2016
Peter Lenk, Peter Lenk, Wayne S. DeSarbo, Paul E. Green and Martin R. Young
University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Pennsylvania State University, University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Massey University - School of Economics and Finance

Abstract:

Loading...

consumer preferences, multi-attributed models, consumer research

182.

On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models

Structural Equation Modeling, Volume 3, Issue 3, pp. 266-289
Posted: 08 Jun 2016
Kamel Jedidi, Venkatram Ramaswamy, Wayne S. DeSarbo and Michel Wedel
Columbia University - Columbia Business School, Marketing, University of Michigan, Stephen M. Ross School of Business, Pennsylvania State University and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

Loading...

183.

Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options

Marketing Science Institute Technical Working Paper, Report No. 96-122
Posted: 08 Jun 2016
Wayne S. DeSarbo, Venkatram Ramaswamy, Michel Wedel and Tammo H.A. Bijmolt
Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Groningen - Department of Marketing & Marketing Research

Abstract:

Loading...

184.

Market Segmentation with Choice-Based Conjoint Analysis

Marketing Letters, Volume 6, Issue 2, pp 137-147
Posted: 08 Jun 2016
Wayne S. DeSarbo, Venkatram Ramaswamy and Steven Cohen
Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business and Stratford Associates

Abstract:

Loading...

Choice experiments, conjoint analysis, market segmentation

185.

Care and Justice Moral Reasoning: A Multidimensional Scaling Approach

Multivariate Behavioral Research, Volume 28, Issue 4, (1993), pages 435-465
Posted: 06 Jun 2016
Sharon Lawner Weinberg, Nancy Yacker, Sonia Henkle Orenstein and Wayne S. DeSarbo
New York University (NYU), New York University (NYU), New York University (NYU) and Pennsylvania State University

Abstract:

Loading...

186.

A Conjoint-Based Product Designing Procedure Incorporating Price Competition

Journal of Product Innovation Management, Volume 11, Issue 5, (1994), Pages 451-459
Posted: 06 Jun 2016
S Chan Choi and Wayne S. DeSarbo
Rutgers Business School and Pennsylvania State University

Abstract:

Loading...

187.

A Latent Class Poisson Regression Model for Heterogeneous Count Data

Journal of Applied Econometrics, Vol. 8, No. 4, pp. 397-411
Posted: 06 Jun 2016
Michel Wedel, Wayne S. DeSarbo and Venkatram Ramaswamy
University of Maryland - Robert H. Smith School of Business, Marketing Department, Pennsylvania State University and University of Michigan, Stephen M. Ross School of Business

Abstract:

Loading...

188.

A New Stochastic Path Length Tree Methodology for Constructing Communication Networks

Social Networks Volume 13, Issue 2, Pages 105-140 (1991)
Posted: 03 Jun 2016
Jaewun Cho and Wayne S. DeSarbo
Arizona State University (ASU) and Pennsylvania State University

Abstract:

Loading...

189.

Accommodating the Effects of Brand Unfamiliarity in the Multidimensional Scaling of Preference Data

Marketing Letters, Volume 3, Issue 1, pp 85-99, (1992)
Posted: 03 Jun 2016
Rabikar Chatterjee and Wayne S. DeSarbo
University of Pittsburgh and Pennsylvania State University

Abstract:

Loading...

Brand familiarity, Consumer preference analysis, Multi-dimensional scaling

190.

A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models

Management Science, Vol. 38, No. 1, pp. 75-86, (1992)
Posted: 03 Jun 2016
S Chan Choi, Wayne S. DeSarbo and Patrick T. Harker
Rutgers Business School, Pennsylvania State University and University of Pennsylvania - Operations & Information Management Department

Abstract:

Loading...

marketing - competitive strategy, product policy, games, noncooperative, programming, variational inequalities

191.

TSCALE: A New Multidimensional Scaling Procedure Based on Tversky's Contrast Model

Psychometrika, Volume 57, Issue 1, pp 43-69 (1992)
Posted: 03 Jun 2016
Wayne S. DeSarbo, Michael D. Johnson, Ajay K Manrai, Lalita A. Manrai and Elizabeth Edwards
Pennsylvania State University, Stephen M. Ross School of Business at the University of Michigan, University of Delaware, University of Delaware and University of Michigan, Stephen M. Ross School of Business

Abstract:

Loading...

multidimensional scaling, asymmetric proximity data, Tversky's contrast model, consumer psychology

192.

Simultaneous Multidimensional Unfolding and Cluster Analysis: An Investigation of Strategic Groups

Marketing Letters, Volume 2, Issue 2, pp 129-146, 1990
Posted: 02 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi, Karel Cool and Dan Schendel
Pennsylvania State University, Columbia University - Columbia Business School, Marketing, INSEAD - Strategy and Purdue University

Abstract:

Loading...

Marketing Strategy, Multidimensional Scaling, Cluster Analysis, Strategic Groups

193.

A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments

APPLIED STOCHASTIC MODELS AND DATA ANALYSIS, VOL. 4, 185-204
Posted: 30 May 2016
Wayne S. DeSarbo, Geert De Soete, J. Carroll and Venkatram Ramaswamy
Pennsylvania State University, Ghent University, Rutgers, The State University of New Jersey (Deceased) and University of Michigan, Stephen M. Ross School of Business

Abstract:

Loading...

Market structure analysis, Preference trees, Paired comparisons, Ultrametric trees, Maximum likelihood

194.

Strategy Maps: A Spatial Representation of Intra-Industry Competitive Strategy

Management Science, Vol. 33, No. 12, pp. 1534-1551
Posted: 27 May 2016
Wayne S. DeSarbo, Diana L. Day and Terence A. Oliva
Pennsylvania State University, University of Pennsylvania - The Wharton School and Independent

Abstract:

Loading...

competitive analysis, business level strategy, multidimensional scaling, strategic maps

195.

GEMCAT: A GEneral Multivariate Methodology for Estimating Catastrophe Models

Behavioral Science, 32:2 p.121
Posted: 27 May 2016
Terence A. Oliva, Wayne S. DeSarbo, Diana L. Day and Kamel Jedidi
Independent, Pennsylvania State University, University of Pennsylvania - The Wharton School and Columbia University - Columbia Business School, Marketing

Abstract:

Loading...

all levels of systems, all subsystems, catastrophe theory, controlled random search, nonlinear estimation, cusp catastrophe model, cross-level hypotheses

196.

Selecting Competitive Tactics: Try a Strategy Map

Sloan Management Review, (1987) Vol. 28 No. 3, pp. 5-15
Posted: 27 May 2016
Terence A. Oliva, Diana L. Day and Wayne S. DeSarbo
Independent, University of Pennsylvania - The Wharton School and Pennsylvania State University

Abstract:

Loading...

197.

Constrained Canonical Correlation

Psychometrika, Volume 47, Issue 4, pp 489-516, 1982
Posted: 11 May 2016
Wayne S. DeSarbo, Robert Hausman, Shen Lin and Wesley Thompson
Pennsylvania State University, Independent, Independent and Independent

Abstract:

Loading...

canonical correlation, constrained multivariate analysis, response surface analysis

Other Papers (1)

Total Downloads: 55
Actions:
Email selected abstracts
1.

Proper Mix of Promotional Offerings Can Produce for Teams

Sports Business Journal, 15, (24), p. 18, 2012
Number of pages: 3 Posted: 22 Jun 2016
Wayne S. DeSarbo, Ashley Stadler Blank and Chris McKeon
Pennsylvania State University, University of St. Thomas and Pennsylvania State University - Department of Marketing
Downloads 55

Abstract:

Loading...