Amit P P

Independent

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Scholarly Papers (1)

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Co-Creation with Production Externalities

Marketing Science, Vol. 32, No. 5, 2013; pp. 805-820; DOI: 10.1287/mksc.2013.0791
Posted: 13 Nov 2013
Niladri B. Syam and Amit P P
University of Houston - C.T. Bauer College of Business and Independent

Abstract:

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co-creation, customization, networks, externalities, game theory