Bart Lariviere

Department of Management, Innovation and Entrepreneurship, Ghent University

Assistant Professor of Service Management

Ghent, 9000

Belgium

SCHOLARLY PAPERS

2

DOWNLOADS

228

CITATIONS

0

Scholarly Papers (2)

1.

Does Satisfaction Matter More If a Multichannel Customer is Also a Multicompany Customer?

Journal of Service Management, Vol. 22, No. 1, pp. 39-66
Number of pages: 51 Posted: 08 Apr 2010 Last Revised: 19 Nov 2012
Department of Management, Innovation and Entrepreneurship, Ghent University, Koc University, Vanderbilt University - Statistics and Ipsos Loyalty - North America
Downloads 85 (227,746)

Abstract:

2.

Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media

Number of pages: 25 Posted: 08 Aug 2013
Department of Management, Innovation and Entrepreneurship, Ghent University, Radboud University Nijmegen, Northwestern University, Radboud University Nijmegen - Institute for Management Research, George Mason University, University of Massachusetts and National Taiwan University - College of Management
Downloads 81 (186,185)

Abstract:

Value Fusion, Mobile Technologies, Firm Value, Customer Value, Experiential Value, Customer Lifetime Value, Customer Engagement Value, Social Media