Tobias Schaefers

Copenhagen Business School - Department of Marketing

Copenhagen

Denmark

SCHOLARLY PAPERS

3

DOWNLOADS

225

SSRN CITATIONS

2

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?

European Business School Research Paper No. 10-08
Number of pages: 11 Posted: 15 Apr 2010
Tabea Huneke, Sabine Moeller and Tobias Schaefers
EBS Universität für Wirtschaft und Recht - EBS Business School - Department of Marketing, EBS Business School/Marketing Department and Copenhagen Business School - Department of Marketing
Downloads 149 (219,005)

Abstract:

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Convenience, Health Orientation, On-the-go Consumption

2.

Managing a Sponsored Brand: The Importance of Sponsorship Portfolio Congruence

International Journal of Advertising, 31(1), pp. 63-84, 2012
Number of pages: 22 Posted: 11 Sep 2013
Mark Groza, Joe Cobbs and Tobias Schaefers
Northern Illinois University, Northern Kentucky University - College of Business and Copenhagen Business School - Department of Marketing
Downloads 75 (351,511)
Citation 2

Abstract:

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advertising, sponsorship, sports marketing

3.

Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements

Journal of Marketing Theory and Practice (in-press), doi.org/10.1080/10696679.2020.1768869
Number of pages: 22 Posted: 15 Jul 2020
Joe Cobbs, Tobias Schaefers and Mark Groza
Northern Kentucky University - College of Business, Copenhagen Business School - Department of Marketing and Northern Illinois University
Downloads 1 (720,919)

Abstract:

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Sponsorship; Marketing communication; Construal level theory; Sports marketing; Press release