Tobias Schaefers

Copenhagen Business School - Department of Marketing

Copenhagen

Denmark

SCHOLARLY PAPERS

2

DOWNLOADS

217

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (2)

1.

Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?

European Business School Research Paper No. 10-08
Number of pages: 11 Posted: 15 Apr 2010
Tabea Huneke, Sabine Moeller and Tobias Schaefers
EBS Universität für Wirtschaft und Recht - EBS Business School - Department of Marketing, EBS Business School/Marketing Department and Copenhagen Business School - Department of Marketing
Downloads 146 (199,761)

Abstract:

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Convenience, Health Orientation, On-the-go Consumption

2.

Managing a Sponsored Brand: The Importance of Sponsorship Portfolio Congruence

International Journal of Advertising, 31(1), pp. 63-84, 2012
Number of pages: 22 Posted: 11 Sep 2013
Mark Groza, Joe Cobbs and Tobias Schaefers
Northern Illinois University, Northern Kentucky University - College of Business and Copenhagen Business School - Department of Marketing
Downloads 71 (326,671)

Abstract:

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advertising, sponsorship, sports marketing