B. P. S. Murthi

University of Texas at Dallas - Department of Marketing

Associate Professor

Dallas, TX

United States

SCHOLARLY PAPERS

6

DOWNLOADS

744

SSRN CITATIONS
Rank 49,005

SSRN RANKINGS

Top 49,005

in Total Papers Citations

10

CROSSREF CITATIONS

2

Scholarly Papers (6)

1.

The Role of the Management Sciences in Research on Personalization

Review of Marketing Science (ROMS) Working Paper
Number of pages: 53 Posted: 18 May 2003
B. P. S. Murthi and Sumit Sarkar
University of Texas at Dallas - Department of Marketing and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 303 (111,925)
Citation 11

Abstract:

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2.

When Old is Gold: The Role of Business Longevity Under Risky Situations

Review of Marketing Science WP No. 2001423
Number of pages: 39 Posted: 07 May 2002
Preyas S. Desai, Ajay Kalra and B. P. S. Murthi
Duke University - Fuqua School of Business, Carnegie Mellon University and University of Texas at Dallas - Department of Marketing
Downloads 209 (162,434)
Citation 2

Abstract:

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3.

A Study of the Effects of Legalization of Recreational Marijuana on Consumption of Cigarettes

Number of pages: 39 Posted: 13 Jan 2020 Last Revised: 28 Jan 2020
Ashutosh Bhave and B. P. S. Murthi
University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and University of Texas at Dallas - Department of Marketing
Downloads 196 (173,447)

Abstract:

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Marijuana Legalization, Policy Change, Synthetic Control, Difference in Difference, Cigarettes

4.

Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation

Production and Operations Management, Forthcoming, Mays Business School Research Paper No. 2015-3
Number of pages: 17 Posted: 28 Jan 2015
Texas A&M University - Mays Business School, University of Texas at Dallas - Department of Information Systems & Operations Management, University of Texas at Dallas - Department of Marketing and Texas A&M University
Downloads 36 (487,502)

Abstract:

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shelf-space allocation; two-dimensional display; retail; location effects

5.

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement

JMR, Forthcoming
Posted: 19 May 2016 Last Revised: 07 Jun 2016
Norris Bruce, B. P. S. Murthi and Ram C. Rao
University of Texas at Dallas, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

Abstract:

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Online Advertising, Ad Formats (Static versus Animated), Ad Content, Media Planner, Dynamic Zero-Inflated Poisson (DZIP), Particle Filtering/Smoothing, Sequential Monte Carlo (SMC), Markov Chain Monte Carlo

6.

Consumers' Extent of Evaluation in Brand Choice

Posted: 30 Mar 1999
B. P. S. Murthi and Kannan Srinivasan
University of Texas at Dallas - Department of Marketing and Carnegie Mellon University

Abstract:

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