B. P. S. Murthi

University of Texas at Dallas - Department of Marketing

Associate Professor

Dallas, TX

United States

  • University of Texas at Dallas - Department of Marketing

    • Email
    • Tel: 972-883-6355
    • Fax: 972-883-2799
SCHOLARLY PAPERS

6

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1,320

SSRN CITATIONS
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18

CROSSREF CITATIONS

2

Scholarly Papers (6)

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1.

A Study of the Effects of Legalization of Recreational Marijuana on Sales of Cigarettes

Number of pages: 36 Posted: 13 Jan 2020 Last Revised: 06 Jun 2022
Ashutosh Bhave and B. P. S. Murthi
University of Arkansas and University of Texas at Dallas - Department of Marketing
Downloads 581 (76,071)
Citation 5

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Marijuana Legalization, Policy Change, Synthetic Control, Difference in Difference, Cigarettes

2.

The Role of the Management Sciences in Research on Personalization

Review of Marketing Science (ROMS) Working Paper
Number of pages: 53 Posted: 18 May 2003
B. P. S. Murthi and Sumit Sarkar
University of Texas at Dallas - Department of Marketing and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 357 (135,526)
Citation 12

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3.

When Old is Gold: The Role of Business Longevity Under Risky Situations

Review of Marketing Science WP No. 2001423
Number of pages: 39 Posted: 07 May 2002
Preyas S. Desai, Ajay Kalra and B. P. S. Murthi
Duke University - Fuqua School of Business, Carnegie Mellon University and University of Texas at Dallas - Department of Marketing
Downloads 308 (158,742)
Citation 2

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4.

Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation

Production and Operations Management, Forthcoming, Mays Business School Research Paper No. 2015-3
Number of pages: 17 Posted: 28 Jan 2015
Neil Geismar, Milind Dawande, B. P. S. Murthi and Chelliah Sriskandarajah
Texas A&M University - Mays Business School, University of Texas at Dallas - Department of Information Systems & Operations Management, University of Texas at Dallas - Department of Marketing and Texas A&M University
Downloads 74 (505,171)

Abstract:

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shelf-space allocation; two-dimensional display; retail; location effects

5.

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement

JMR, Forthcoming
Posted: 19 May 2016 Last Revised: 07 Jun 2016
Norris Bruce, B. P. S. Murthi and Ram C. Rao
University of Texas at Dallas, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

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Online Advertising, Ad Formats (Static versus Animated), Ad Content, Media Planner, Dynamic Zero-Inflated Poisson (DZIP), Particle Filtering/Smoothing, Sequential Monte Carlo (SMC), Markov Chain Monte Carlo

6.

Consumers' Extent of Evaluation in Brand Choice

Posted: 30 Mar 1999
B. P. S. Murthi and Kannan Srinivasan
University of Texas at Dallas - Department of Marketing and Carnegie Mellon University

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