B. P. S. Murthi

University of Texas at Dallas - Department of Marketing

Associate Professor

Dallas, TX

United States

SCHOLARLY PAPERS

6

DOWNLOADS

1,012

SSRN CITATIONS

11

CROSSREF CITATIONS

2

Scholarly Papers (6)

1.

A Study of the Effects of Legalization of Recreational Marijuana on Sales of Cigarettes

Number of pages: 40 Posted: 13 Jan 2020 Last Revised: 16 Jun 2021
Ashutosh Bhave and B. P. S. Murthi
University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and University of Texas at Dallas - Department of Marketing
Downloads 423 (88,864)

Abstract:

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Marijuana Legalization, Policy Change, Synthetic Control, Difference in Difference, Cigarettes

2.

The Role of the Management Sciences in Research on Personalization

Review of Marketing Science (ROMS) Working Paper
Number of pages: 53 Posted: 18 May 2003
B. P. S. Murthi and Sumit Sarkar
University of Texas at Dallas - Department of Marketing and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 309 (126,222)
Citation 12

Abstract:

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3.

When Old is Gold: The Role of Business Longevity Under Risky Situations

Review of Marketing Science WP No. 2001423
Number of pages: 39 Posted: 07 May 2002
Preyas S. Desai, Ajay Kalra and B. P. S. Murthi
Duke University - Fuqua School of Business, Carnegie Mellon University and University of Texas at Dallas - Department of Marketing
Downloads 230 (170,229)
Citation 2

Abstract:

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4.

Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation

Production and Operations Management, Forthcoming, Mays Business School Research Paper No. 2015-3
Number of pages: 17 Posted: 28 Jan 2015
Texas A&M University - Mays Business School, University of Texas at Dallas - Department of Information Systems & Operations Management, University of Texas at Dallas - Department of Marketing and Texas A&M University
Downloads 50 (486,235)

Abstract:

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shelf-space allocation; two-dimensional display; retail; location effects

5.

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement

JMR, Forthcoming
Posted: 19 May 2016 Last Revised: 07 Jun 2016
Norris Bruce, B. P. S. Murthi and Ram C. Rao
University of Texas at Dallas, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

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Online Advertising, Ad Formats (Static versus Animated), Ad Content, Media Planner, Dynamic Zero-Inflated Poisson (DZIP), Particle Filtering/Smoothing, Sequential Monte Carlo (SMC), Markov Chain Monte Carlo

6.

Consumers' Extent of Evaluation in Brand Choice

Posted: 30 Mar 1999
B. P. S. Murthi and Kannan Srinivasan
University of Texas at Dallas - Department of Marketing and Carnegie Mellon University

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