Guodong (Gordon) Gao

University of Maryland - R.H. Smith School of Business

Associate Professor

4325 Van Munching Hall

College Park, MD 20742

United States

http://www.rhsmith.umd.edu/faculty/ggao/

SCHOLARLY PAPERS

14

DOWNLOADS
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SSRN RANKINGS

Top 18,857

in Total Papers Downloads

2,592

SSRN CITATIONS
Rank 39,579

SSRN RANKINGS

Top 39,579

in Total Papers Citations

8

CROSSREF CITATIONS

6

Scholarly Papers (14)

1.

Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?

MIS Quarterly 39(3), p. 565-589, September 2015., Fox School of Business Research Paper No. 15-065, Robert H. Smith School Research Paper No. RHS 2629837
Number of pages: 50 Posted: 13 Jul 2015 Last Revised: 16 Dec 2016
University of Maryland - R.H. Smith School of Business, George Mason University - School of Business, University of Maryland - Robert H. Smith School of Business and University of Michigan
Downloads 622 (42,866)
Citation 12

Abstract:

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online ratings, physician quality, online word-of-mouth, professional services, informativeness

2.

Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay

Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 51 Posted: 22 Dec 2011 Last Revised: 04 Dec 2017
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University - Department of Information Systems and Operations Management, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 437 (66,914)
Citation 2

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Reputation mechanisms, online ratings, quality transparency, online auctions

3.

How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking

Robert H. Smith School Research Paper No. RHS 2778683
Number of pages: 51 Posted: 12 May 2016 Last Revised: 25 Jan 2019
Aishwarya Shukla, Guodong (Gordon) Gao and Ritu Agarwal
Simon Fraser University, Beedie School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 379 (79,221)

Abstract:

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Online ratings, consumer decision making, physician quality, online word-of-mouth, natural experiment, consideration set, location choice

4.

The Value of Online Trust Seals: Evidence from Online Retailing

Number of pages: 32 Posted: 20 Apr 2010
Koray Özpolat, Guodong (Gordon) Gao, Wolfgang Jank and Siva Viswanathan
University of Rhode Island - College of Business Administration, University of Maryland - R.H. Smith School of Business, University of Maryland - Decision and Information Technologies Department and University of Maryland - Robert H. Smith School of Business
Downloads 346 (88,094)

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Electronic commerce, Online Certification, Online Trust Seals, Information Asymmetry

5.

The Good, the Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on Ebay

An updated version of this paper has been published in MIS Quarterly: Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 38 Posted: 24 Aug 2010 Last Revised: 04 Dec 2017
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University - Department of Information Systems and Operations Management, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 171 (178,709)
Citation 2

Abstract:

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mechanism design, reputation mechanisms, revoking, online auctions, moral hazard

6.

Unraveling the 'Social' in Social Norms: The Conditioning Effect of User Connectivity

Number of pages: 42 Posted: 22 Mar 2017
Che-Wei Liu, Guodong (Gordon) Gao and Ritu Agarwal
Indiana University Bloomington - Kelley School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 154 (195,446)
Citation 1

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Social norms, social connections, goal setting, goal attainment, goal setting theory, heterogeneous treatment effect

7.

Catch Me If You Can — Detecting Fraudulent Online Reviews of Doctors Using Deep Learning

Number of pages: 38 Posted: 24 Feb 2019
Aishwarya Shukla, Weiguang Wang, Guodong (Gordon) Gao and Ritu Agarwal
Simon Fraser University, Beedie School of Business, University of Maryland, Robert H. Smith School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 128 (226,791)

Abstract:

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Deep Learning, Online Reviews, Fraud Detection, Human Biases, Healthcare

8.

Reciprocity or Self-Interest? Leveraging Digital Social Connections for Healthy Behavior

Number of pages: 58 Posted: 11 May 2018 Last Revised: 04 Dec 2019
Che-Wei Liu, Guodong (Gordon) Gao and Ritu Agarwal
Indiana University Bloomington - Kelley School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 115 (245,723)

Abstract:

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Reciprocity, Self-Interest, Healthy Behavior, Financial Incentive, Social Connections, Social Closeness

9.

Determinants of mHealth Effectiveness: Evidence from a Large-Scale Experiment

Number of pages: 52 Posted: 19 May 2018 Last Revised: 21 Jul 2019
Weiguang Wang, Yanfang Su, Guodong (Gordon) Gao and Ritu Agarwal
University of Maryland, Robert H. Smith School of Business, Veritas Health Systems - Washington Office, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 82 (307,223)

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mHealth, Healthcare, Social Support, Cesarean Section, Field Experiment

10.

Every Bit Counts: Using Deep Learning and Vectorization to Analyze Healthcare Big Data

Number of pages: 24 Posted: 30 Apr 2019
University of Maryland, Robert H. Smith School of Business, Florida International University (FIU), University of Maryland - R.H. Smith School of Business and University of Michigan
Downloads 47 (407,094)
Citation 2

Abstract:

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11.

How AI Plays Its Tricks: Interpreting the Superior Performance of Deep Learning-Based Approach in Predicting Healthcare Costs

Number of pages: 17 Posted: 18 Nov 2018
Weiguang Wang, Margret Bjarnadottir and Guodong (Gordon) Gao
University of Maryland, Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - R.H. Smith School of Business
Downloads 45 (414,399)

Abstract:

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Deep Learning; Interpretability; Health Care; Cost Prediction

12.

Friend or Foe? The Interaction Between Human and Artificial Intelligence on Performance in Medical Chart Coding

Number of pages: 36 Posted: 24 Jun 2019 Last Revised: 21 Aug 2019
Weiguang Wang, Guodong (Gordon) Gao and Ritu Agarwal
University of Maryland, Robert H. Smith School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 40 (433,587)

Abstract:

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artificial intelligence, productivity, worker skills, healthcare, medical coding, circadian rhythm

13.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015
Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 26 (498,511)
Citation 1

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14.

Proceedings of the 9th Conference on Health IT & Analytics (CHITA 2018)

Posted: 05 Dec 2019
Kenyon Crowley, Guodong (Gordon) Gao, Jeffrey McCullough and Ritu Agarwal
University of Maryland - Robert H. Smith School of Business, University of Maryland - R.H. Smith School of Business, University of Michigan and University of Maryland - Robert H. Smith School of Business

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Health Information Technology, Health Economics, Health Analytics, Healthcare, Information Systems