Guodong (Gordon) Gao

University of Maryland - R.H. Smith School of Business

Assistant Professor

4325 Van Munching Hall

College Park, MD 20742

United States

http://www.rhsmith.umd.edu/faculty/ggao/

SCHOLARLY PAPERS

7

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Scholarly Papers (7)

1.

The Value of Online Trust Seals: Evidence from Online Retailing

Number of pages: 32 Posted: 20 Apr 2010
Koray Ă–zpolat, Guodong (Gordon) Gao, Wolfgang Jank and Siva Viswanathan
University of Rhode Island - College of Business Administration, University of Maryland - R.H. Smith School of Business, University of Maryland - Decision and Information Technologies Department and University of Maryland - Robert H. Smith School of Business
Downloads 307 (76,010)

Abstract:

Electronic commerce, Online Certification, Online Trust Seals, Information Asymmetry

2.

Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay

Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 51 Posted: 22 Dec 2011 Last Revised: 13 Oct 2015
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 153 (90,139)

Abstract:

Reputation mechanisms, online ratings, quality transparency, online auctions

3.

The Good, the Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on Ebay

An updated version of this paper has been published in MIS Quarterly: Shun Ye, Guodong Gao, and Siva Viswanathan. 2014. "Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay," MIS Quarterly, (38: 4) pp.1033-1056.
Number of pages: 38 Posted: 24 Aug 2010 Last Revised: 13 Oct 2015
Shun Ye, Guodong (Gordon) Gao and Siva Viswanathan
George Mason University, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 123 (162,097)

Abstract:

mechanism design, reputation mechanisms, revoking, online auctions, moral hazard

4.

Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?

MIS Quarterly 39(3), p. 565-589, September 2015., Fox School of Business Research Paper No. 15-065, Robert H. Smith School Research Paper No. RHS 2629837
Number of pages: 50 Posted: 13 Jul 2015 Last Revised: 16 Dec 2016
University of Maryland - R.H. Smith School of Business, University of Minnesota - Twin Cities - Carlson School of Management, University of Maryland - Robert H. Smith School of Business and University of Minnesota - Twin Cities
Downloads 43 (76,299)

Abstract:

online ratings, physician quality, online word-of-mouth, professional services, informativeness

5.

Unraveling the 'Social' in Social Norms: The Conditioning Effect of User Connectivity

Number of pages: 42 Posted: 22 Mar 2017
Che-Wei Liu, Guodong (Gordon) Gao and Ritu Agarwal
University of Maryland, Robert H. Smith School of Business, Students, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 0 (388,593)

Abstract:

Social norms, social connections, goal setting, goal attainment, goal setting theory, heterogeneous treatment effect

6.

How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from a Natural Experiment

Robert H. Smith School Research Paper No. RHS 2778683
Number of pages: 41 Posted: 12 May 2016
Aishwarya Deep Shukla, Guodong (Gordon) Gao and Ritu Agarwal
University of Maryland - Robert H. Smith School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 0 (108,480)

Abstract:

Online ratings, consumer decision making, search costs, physician quality, online word-of-mouth, natural experiment

7.

Mobile Messaging for Offline Social Interactions: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 45 Posted: 09 Nov 2015
Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 0 (541,696)
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Abstract: