Geoffrey M. Kistruck

Ohio State University (OSU) - Fisher College of Business

2100 Neil Avenue

Columbus, OH 43210-1144

United States

SCHOLARLY PAPERS

5

DOWNLOADS

138

SSRN CITATIONS
Rank 12,976

SSRN RANKINGS

Top 12,976

in Total Papers Citations

9

CROSSREF CITATIONS

71

Scholarly Papers (5)

1.

Where is the Opportunity Without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory

Journal of the Academy of Marketing Science, Vol. 39, p. 537, 2011
Number of pages: 19 Posted: 31 Jan 2012
Texas A&M University - Mays Business School, Texas A&M University - Department of Management, Texas A&M University - Department of Management, Ohio State University (OSU) - Fisher College of Business and Texas A&M University - Department of Management
Downloads 126 (243,218)
Citation 1

Abstract:

Loading...

Entrepreneurship process, Market orientation, Marketing mix, Institutional theory, Customer needs, Opportunity

2.

The Interplay of Form, Structure, and Embeddedness in Social Intrapreneurship

Entrepreneurship Theory and Practice, Vol. 34, Issue 4, pp. 735-761, July 2010
Number of pages: 27 Posted: 06 Jul 2010
Geoffrey M. Kistruck and Paul W. Beamish
Ohio State University (OSU) - Fisher College of Business and University of Western Ontario - Asian Management Institute
Downloads 4 (671,609)
Citation 4
  • Add to Cart

Abstract:

Loading...

3.

The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances

Entrepreneurship Theory and Practice, Vol. 34, Issue 3, pp. 555-581, May 2010
Number of pages: 27 Posted: 21 Apr 2010
Oklahoma State University - Stillwater, Ohio State University (OSU) - Fisher College of Business, Texas A&M University - Department of Management and affiliation not provided to SSRN
Downloads 4 (671,609)
Citation 3
  • Add to Cart

Abstract:

Loading...

4.

Microfranchising in Base-of-The-Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model

Entrepreneurship Theory and Practice, Vol. 35, Issue 3, pp. 503-531, 2011
Number of pages: 29 Posted: 25 Apr 2011
Ohio State University (OSU) - Fisher College of Business, Oklahoma State University - Stillwater, affiliation not provided to SSRN and Texas A&M University - Department of Management
Downloads 3 (679,642)
Citation 1
  • Add to Cart

Abstract:

Loading...

5.

Social Intermediation in Base‐of‐the‐Pyramid Markets

Journal of Management Studies, Vol. 50, Issue 1, pp. 31-66, 2013
Number of pages: 36 Posted: 19 Dec 2012
Ohio State University (OSU) - Fisher College of Business, IE Business School - Department of Entrepreneurship; Department of Information Systems and Technology, University of Western Ontario - Asian Management Institute and affiliation not provided to SSRN
Downloads 1 (701,794)
Citation 1
  • Add to Cart

Abstract:

Loading...

base‐of‐the‐pyramid, intermediation, poverty alleviation, social enterprise, structuring