Geoffrey M. Kistruck

Ohio State University (OSU) - Fisher College of Business

2100 Neil Avenue

Columbus, OH 43210-1144

United States

SCHOLARLY PAPERS

2

DOWNLOADS

135

SSRN CITATIONS
Rank 41,985

SSRN RANKINGS

Top 41,985

in Total Papers Citations

3

CROSSREF CITATIONS

14

Scholarly Papers (2)

1.

Where is the Opportunity Without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory

Journal of the Academy of Marketing Science, Vol. 39, p. 537, 2011, Mays Business School Research Paper No. 2012-17
Number of pages: 19 Posted: 31 Jan 2012
Texas A&M University - Mays Business School, Texas A&M University - Department of Management, Texas A&M University - Department of Management, Ohio State University (OSU) - Fisher College of Business and Texas A&M University - Department of Management
Downloads 133 (301,436)
Citation 2

Abstract:

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Entrepreneurship process, Market orientation, Marketing mix, Institutional theory, Customer needs, Opportunity

2.

Social Intermediation in Base‐of‐the‐Pyramid Markets

Journal of Management Studies, Vol. 50, Issue 1, pp. 31-66, 2013
Number of pages: 36 Posted: 19 Dec 2012
Ohio State University (OSU) - Fisher College of Business, IE Business School - Department of Entrepreneurship; Department of Information Systems and Technology, University of Western Ontario - Asian Management Institute and affiliation not provided to SSRN
Downloads 2 (898,645)
Citation 1

Abstract:

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base‐of‐the‐pyramid, intermediation, poverty alleviation, social enterprise, structuring