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SService marketing, cocitation analysis, research synthesis, research trends, citation networks analysis
Trust, Customer Satisfaction, Customer Loyalty, Service Industries
Online services, Brand page, Engagement, Facebook, Customer-brand relationship, Motivation, Consumer behaviour, Brands
customer engagement, social media, brand page, customer-brand relationship, brand attachment
Perceived Firm Innovativeness, Functional–Cognitive Route, Affective-Experiential Route, Consumer Satisfaction Consumer, Loyalty
Value Fusion, Mobile Technologies, Firm Value, Customer Value, Experiential Value, Customer Lifetime Value, Customer Engagement Value, Social Media
electronic word-of-mouth, social capital, social exchange theory, motives, latent profile analysis
online travel community, tourism, social networks, social media, couch surfing
reviewer expertise, cross cultural, online reviewer, reliance on reviewer advice, perceived risk, power distance, individualism, e-commerce
Mass Customization, Personalization, Engineer-to-Order, Open Innovation, User Co-Creation, Modularity, Platform Design, Customer Centricity
Online trust, e-Services, Generational cohorts, Millennials, Baby Boomers, e-tailers
polarity, axiallity, closure operator, entropy
Negative word of mouth, social accounts, new media, attribution of responsibility, response adequacy, trust
Customer engagement, Big Data, value creation, data-driven engagement
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