Jianping Liang

Sun Yat-Sen University

Assistant Professor

135 Xingang Xi Road

Guangzhou, Guangdong 510275

China

SCHOLARLY PAPERS

2

DOWNLOADS

115

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Act 2.0: The Next Generation of Assistive Consumer Technology Research

Internet Research, Vol. 20, Iss: 3, pp. 232-254, University of Alberta School of Business Research Paper No. 2013-749
Number of pages: 28 Posted: 26 Apr 2010 Last Revised: 05 Sep 2014
Kyle B. Murray, Jianping Liang and Gerald Häubl
University of Alberta - Department of Marketing, Business Economics & Law, Sun Yat-Sen University and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 66 (373,663)
Citation 1

Abstract:

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Assistive Consumer Technology, Recommendation Systems, Consumer Decision Making, Personalization, Intelligent E-Services, Multi-Agent Systems

2.

Inspirational Appeals are More Effective: The Influence of Strength Emotions on Persuasion and Donation

Rutgers Business Review, Vol. 2, No. 2, 2017
Number of pages: 5 Posted: 08 Aug 2017
Jianping Liang, Zengxiang Chen and Jing Lei
Sun Yat-Sen University, Sun Yat-Sen University (SYSU) and University of Melbourne
Downloads 49 (430,185)

Abstract:

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emotional appeals, advertising, donations