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Manijeh Haghighinasab
affiliation not provided to SSRN
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Scholarly Papers (1)
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Trends and patterns in digital marketing research: Bibliometric analysis
Journal of Marketing Analytics, https://doi.org/10.1057/s41270-021-00116-9
Number of pages: 28
Posted: 16 Aug 2021
Zahra Ghorbani
,
Sanaz Kargaran
,
Ali Saberi
, Manijeh Haghighinasab,
Seyedh Mahboobeh Jamali
and
Nader Ale Ebrahim
Alzahra University, Alzahra University, University of Tehran,
affiliation not provided to SSRN
, Universiti Sains Malaysia (USM) - School of Educational Studies and Research and Technology Department, Alzahra University, Vanak, Tehran, Iran, Postcode: 19938 93973
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Abstract:
Digital marketing, Electronic commerce marketing, Search engine marketing, VoSviewer, Bibliometric
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