Adam Rapp

Clemson University

Assistant Professor

Clemson, SC 29631

United States

SCHOLARLY PAPERS

2

DOWNLOADS

487

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective

Journal of Personal Selling & Sales Management, vol. XXXII, no. 1 (winter 2012), pp. 117–129
Number of pages: 15 Posted: 20 Sep 2012
University of Houston - C.T. Bauer College of Business, Clemson University, Washington State University and University of Arizona - Department of Marketing
Downloads 487 (72,887)

Abstract:

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Customer relationship marketing, business-to-business marketing, marketing strategy implementation

2.

Moving Beyond the Direct Effect of SFA Adoption on Salesperson Performance: Training and Support as Key Moderating Factors

Industrial Marketing Management, Forthcoming
Posted: 20 Sep 2012
University of Houston - C.T. Bauer College of Business, Providence College and Clemson University

Abstract:

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training, support, salespeople, job performance, technology