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Sunday O.E. Ewah

National Institute of Marketing of Nigeria

302/304 Ikorodu Road, Anthony

Lagos, Cross River State 234

Nigeria

http://marketingnigeria.org/

  • National Institute of Marketing of Nigeria

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SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Analysis of Consumers Propensity Towards Foreign Products: A Survey of Shoe Consumers in Two States in Nigeria

Posted: 29 Jul 2010
Alex B. Ekeng and Sunday O.E. Ewah
Cross River University of Technology (CRUTECH) and National Institute of Marketing of Nigeria
Downloads 1,669 (26,702)

Abstract:

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Consumers, Goods, Foreign, Buying and Nigeria

2.

Managing Dissatisfied Customers in Retailing Businesses in Nigeria

Number of pages: 12 Posted: 20 May 2010
Sunday O.E. Ewah, Uket Ewa and Alex B. Ekeng
National Institute of Marketing of Nigeria, Cross River University of Technology and Cross River University of Technology (CRUTECH)
Downloads 142 (521,245)

Abstract:

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Customers, Retail businesses, Dissatisfaction, Purchase