Amy Wong

U21Global Graduate School

88B, Level Three, Amoy Street

Singapore, 069907

Singapore

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 44,387

SSRN RANKINGS

Top 44,387

in Total Papers Downloads

910

0

!

Under construction: SSRN citations while be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (13)

1.

Consumers’ Motivations for Consumption of Foreign Products: An Empirical Test in the People’s Republic of China

U21Global Working Paper No. 004/2005
Number of pages: 13 Posted: 28 Jun 2010
Amy Wong and Lianxi Zhou
U21Global Graduate School and Sun Yat-Sen University (SYSU) - Lingnan (University) College
Downloads 527 (50,827)

Abstract:

Loading...

Consumer behavior, Brands, Marketing, People's Republic of China

2.

The Contribution of Store and Customer Characteristics to Perceived Value and Customer Loyalty in a Chinese Retail Context

U21Global Working Paper No. 008/2005
Number of pages: 11 Posted: 24 May 2010
Amy Wong and Alison Dean
U21Global Graduate School and affiliation not provided to SSRN
Downloads 274 (109,126)

Abstract:

Loading...

Consumer behavior, Customer loyalty, Service orientation, Price, Perceived value, China

3.

Student Evaluation of Faculty: An Analysis of Survey Results

U21Global Working Paper Series, No. 003/2008
Number of pages: 9 Posted: 10 May 2010
Amy Wong and Jason Fitzsimmons
U21Global Graduate School and U21Global Graduate School
Downloads 109 (245,505)

Abstract:

Loading...

Student evaluation of faculty, Student satisfaction, Professor facilitator performance, U21Global

4.

PocketSherpa: Connecting Travelers with Locals in the Online Marketplace

U21Global Authentic Assessment Series No. AA-2011-002
Posted: 09 Feb 2011
Clemens Bechter and Amy Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

Abstract:

Loading...

Marketing strategy, e-business, branding, customer loyalty, alliances, online travel, PocketSherpa, Localyte

5.

Brand India: Destination Marketing through Country Branding

U21Global Authentic Assessment Series No. AA-2011-003
Posted: 09 Feb 2011
Clemens Bechter and Amy Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

Abstract:

Loading...

Marketing strategy, country branding, positioning, international partnerships

6.

Club Med China: Creating Value and Competitive Advantage

U21Global Authentic Assessment Series No. AA-2010-006
Posted: 09 Dec 2010
Amy Wong
U21Global Graduate School

Abstract:

Loading...

Services marketing, Services management, Service encounters, Technology, Customer experience, Tourism and hospitality, Club Med

7.

Disney’s Entry into Shanghai, China

U21Global Authentic Assessment Series No. AA-2010-001
Posted: 22 Jul 2010
Amy Wong
U21Global Graduate School

Abstract:

Loading...

Services management, operations management, theme park planning, competitive advantage, The Walt Disney Company, Shanghai, China

8.

China’s Health Care Reforms: Improving Access and Quality

U21Global Mini-Case Series, No. MC-2009-003
Posted: 07 May 2010
Amy Wong
U21Global Graduate School

Abstract:

Loading...

Health care industry, Health care reforms, Service quality, China

9.

The Porsche-Volkswagen Merger

U21Global Mini-Case Series, No. MC-2009-004
Posted: 07 May 2010
Amy Wong
U21Global Graduate School

Abstract:

Loading...

Mergers and acquisitions, Automobile industry, Volkswagen, Porsche, Germany

10.

Examining Socially Responsible and Sustainable Corporate Actions Within Business Education: The Case of AACSB, ACBSP and ACICS

U21Global Authentic Assessment Series, No. AA-2009-005
Posted: 05 May 2010
Lloyd Williams and Amy Wong
affiliation not provided to SSRN and U21Global Graduate School

Abstract:

Loading...

Corporate social responsibility, Corporate sustainability, Change strategies, Change agent roles, Business education, North America

11.

Delivering Customer Service at Marriott International: Happy Employees Serving Happy Customers

U21Global Authentic Assessment Series, No. AA-2009-003
Posted: 05 May 2010
Marianna Sigala and Amy Wong
University of the Aegean and U21Global Graduate School

Abstract:

Loading...

Services management, Services operations, Global HRM, Customer service, Hospitality industry, Marriott International, North America

12.

Krating Daeng: Devising a Marketing Strategy for the Thailand Market

U21Global Authentic Assessment Series, No. AA-2009-002
Posted: 05 May 2010 Last Revised: 02 Jun 2011
Clemens Bechter and Amy Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

Abstract:

Loading...

Marketing strategy, Positioning, Branding, Beverage industry, Krating Daeng, Thailand

13.

Tata Motors and its Global Marketing Efforts: Managing the Synergies between Land Rover and Jaguar

U21Global Authentic Assessment Series, No. AA-2009-004
Posted: 05 May 2010
Clemens Bechter and Amy Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

Abstract:

Loading...

Global marketing, Branding, Competition, Automobile industry, Tata Motors, India