Andreas Munzel

University of Strasbourg

Strasbourg, Alsace

France

SCHOLARLY PAPERS

3

DOWNLOADS

393

CITATIONS

2

Scholarly Papers (3)

1.

Sharing Experiences via Social Media as Integral Part of the Service Experience

Number of pages: 22 Posted: 08 Aug 2013
Andreas Munzel and Werner H. Kunz
University of Strasbourg and University of Massachusetts
Downloads 166 (175,662)

Abstract:

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2.

Creators, Multipliers, and Lurkers: Who Contributes and Who Benefits at Online Review Sites

Number of pages: 38 Posted: 08 Aug 2013
Andreas Munzel and Werner H. Kunz
University of Strasbourg and University of Massachusetts
Downloads 121 (226,568)
Citation 1

Abstract:

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electronic word-of-mouth, social capital, social exchange theory, motives, latent profile analysis

3.

Serving in a Social Media World - How to React Online to Negative Word of Mouth

Number of pages: 47 Posted: 14 Jan 2017
Andreas Munzel, Werner H. Kunz and Benedikt Jahn
University of Strasbourg, University of Massachusetts and Ludwig Maximilian University of Munich
Downloads 106 (249,321)
Citation 1

Abstract:

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Negative word of mouth, social accounts, new media, attribution of responsibility, response adequacy, trust