Andreas Munzel

University of Strasbourg

61, avenue de la foret noire

Strasbourg, Alsace 3000

France

SCHOLARLY PAPERS

3

DOWNLOADS

514

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Sharing Experiences via Social Media as Integral Part of the Service Experience

Number of pages: 22 Posted: 08 Aug 2013
Andreas Munzel and Werner H. Kunz
University of Strasbourg and University of Massachusetts
Downloads 223 (160,253)
Citation 1

Abstract:

Loading...

2.

Serving in a Social Media World - How to React Online to Negative Word of Mouth

Number of pages: 47 Posted: 14 Jan 2017
Andreas Munzel, Werner H. Kunz and Benedikt Jahn
University of Strasbourg, University of Massachusetts and Ludwig Maximilian University of Munich (LMU)
Downloads 167 (208,256)
Citation 2

Abstract:

Loading...

Negative word of mouth, social accounts, new media, attribution of responsibility, response adequacy, trust

3.

Creators, Multipliers, and Lurkers: Who Contributes and Who Benefits at Online Review Sites

Number of pages: 38 Posted: 08 Aug 2013
Andreas Munzel and Werner H. Kunz
University of Strasbourg and University of Massachusetts
Downloads 124 (264,626)
Citation 1

Abstract:

Loading...

electronic word-of-mouth, social capital, social exchange theory, motives, latent profile analysis