Srinivas K. Reddy

Singapore Management University - Lee Kong Chian School of Business

Professor

469 Bukit Timah Road

Singapore 912409

Singapore

SCHOLARLY PAPERS

3

DOWNLOADS

306

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study

Number of pages: 24 Posted: 07 Mar 2012
Vanitha Swaminathan, Srinivas K. Reddy and Sara Dommer
University of Pittsburgh, Singapore Management University - Lee Kong Chian School of Business and affiliation not provided to SSRN
Downloads 276 (144,444)
Citation 3

Abstract:

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ingredient branding, co-branding, scanner data, spillover effects, brand equity

2.

A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions

Journal of Retailing 90 (4, 2014) 445-462, Vanderbilt Owen Graduate School of Management Research Paper No. 2691478
Number of pages: 19 Posted: 17 Nov 2015 Last Revised: 24 Sep 2016
Mayukh Dass, Srinivas K. Reddy, Dawn Iacobucci and Dawn Iacobucci
Texas Tech University - Area of Marketing, Singapore Management University - Lee Kong Chian School of Business and Vanderbilt University - MarketingVanderbilt University - Marketing
Downloads 30 (592,092)

Abstract:

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Online auctions; Dynamic pricing; Bidders; Networks

3.

Social Networks Among Auction Bidders: The Role of Key Bidders and Structural Properties on Auction Prices

Social Networks 37 (2014) 14-28
Posted: 17 Nov 2015 Last Revised: 02 Jun 2016
Mayukh Dass, Srinivas K. Reddy, Dawn Iacobucci and Dawn Iacobucci
Texas Tech University - Area of Marketing, Singapore Management University - Lee Kong Chian School of Business and Vanderbilt University - MarketingVanderbilt University - Marketing

Abstract:

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Online auctions, Dynamic pricing, Bidders, Networks