Manish Gangwar

Indian School of Business (ISB), Hyderabad

Associate Professor

Hyderabad, Gachibowli 500 111

India

http://www.isb.edu/faculty/Manish_Gangwar/index.html

SCHOLARLY PAPERS

5

DOWNLOADS

114

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Unintended Consequences of Promotions: Should Managers Worry About Consumer Stockpiling?

Indian School of Business Research Paper Series
Number of pages: 34 Posted: 05 Apr 2015 Last Revised: 19 May 2015
Manish Gangwar, Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 64 (348,322)

Abstract:

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Game Theory, Consumer Stockpiling, Promotional Strategies, Loyal Consumers, Interior Mass Point, Pricing Distribution, Pricing

2.

On the Optimality of Three-Part Tariff Plans

Operations Research (Forthcoming)
Number of pages: 37 Posted: 02 Mar 2018
Hemant K. Bhargava and Manish Gangwar
University of California, Davis and Indian School of Business (ISB), Hyderabad
Downloads 50 (391,798)

Abstract:

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pricing, three-part tarffs, two-part tariffs, allowance, fixed fee, usage fee

3.

Consumer Stockpiling and Competitive Promotional Strategies

Marketing Science, Vol. 33, No. 1, 2014; pp. 94-113; DOI: 10.1287/mksc.2013.0814
Posted: 28 Feb 2014
Manish Gangwar, Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

Abstract:

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promotional strategies, consumer stockpiling, endogenous stockpiling threshold, interior modes, multiple modes, hole in distribution, negative serial correlation

4.

Pricing Strategies When and Why to Offer Shallow or Deep Discounts?

Posted: 22 May 2010 Last Revised: 01 Mar 2014
Manish Gangwar and Nanda S. Kumar
Indian School of Business (ISB), Hyderabad and University of Texas at Dallas - Department of Marketing

Abstract:

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Promotional Strategies, Stockpiling, Endogenous Stockpiling Threshold, Markov Perfect Equilibrium, Game-Theory

5.

Store Loyalty a Category Specific Trait

Posted: 12 May 2010 Last Revised: 16 Jun 2018
Qin Zhang, Manish Gangwar and Seethu Seetharaman
University of Iowa - Department of Marketing, Indian School of Business (ISB), Hyderabad and Washington University in St. Louis - John M. Olin Business School

Abstract:

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Store Loyalty, Store-Category Loyalty, Multinomial Logit, Hierarchical Bayes