Andreas B. Eisingerich

Imperial College London

Assistant Professor of Marketing

South Kensington Campus

Exhibition Road

London, Greater London SW7 2AZ

United Kingdom

SCHOLARLY PAPERS

3

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SSRN CITATIONS
Rank 26,209

SSRN RANKINGS

Top 26,209

in Total Papers Citations

10

CROSSREF CITATIONS

25

Scholarly Papers (3)

1.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - MarketingVanderbilt University - Marketing
Downloads 2,152 (9,884)
Citation 4

Abstract:

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

2.

Attachment–Aversion (AA) Model of Customer–Brand Relationships

Journal of Consumer Psychology 23, 2 (2013) 229–248
Number of pages: 20 Posted: 23 May 2014
C.W. Park, Andreas B. Eisingerich and Jason Whan Park
University of Southern California - Marshall School of Business, Imperial College London and City University of Hong Kong
Downloads 637 (58,578)
Citation 4

Abstract:

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Attachment; Aversion; Customer–brand relationships; Pro-brand behaviors; Anti-brand behaviors

3.

Improvised Marketing Interventions in Social Media

https://journals.sagepub.com/doi/10.1177/0022242919899383
Posted: 11 Feb 2021
INSEAD, University of Leeds - Faculty of Business, University of New South Wales, MacroXStudio and Imperial College London

Abstract:

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firm value, humor, improvisation, improvised marketing interventions, social media, virality