Andreas B. Eisingerich

Imperial College London

Assistant Professor of Marketing

South Kensington Campus

Exhibition Road

London, Greater London SW7 2AZ

United Kingdom

  • Imperial College London

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    • Tel: 44(0)20-7594-9763
    • Fax: 44(0)20-7823-7685
SCHOLARLY PAPERS

4

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25

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Scholarly Papers (4)

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1.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
C.W. Park, Deborah J. MacInnis, Joseph R. Priester, Andreas B. Eisingerich, Dawn Iacobucci and Dawn Iacobucci
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - MarketingVanderbilt University - Marketing
Downloads 2,292 (11,330)
Citation 4

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

2.

Attachment–Aversion (AA) Model of Customer–Brand Relationships

Journal of Consumer Psychology 23, 2 (2013) 229–248
Number of pages: 20 Posted: 23 May 2014
C.W. Park, Andreas B. Eisingerich and Jason Whan Park
University of Southern California - Marshall School of Business, Imperial College London and City University of Hong Kong
Downloads 658 (69,680)
Citation 7

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Attachment; Aversion; Customer–brand relationships; Pro-brand behaviors; Anti-brand behaviors

3.

How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures

Journal of International Marketing, Forthcoming
Number of pages: 47 Posted: 23 Sep 2022 Last Revised: 05 Oct 2022
Vivek Astvansh, Barbara Duffek and Andreas B. Eisingerich
McGill University, affiliation not provided to SSRN and Imperial College London
Downloads 34 (761,146)

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product recall notice, data breach notice, regulatory focus, national culture, uncertainty avoidance

4.

Improvised Marketing Interventions in Social Media

https://journals.sagepub.com/doi/10.1177/0022242919899383
Posted: 11 Feb 2021
Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain and Andreas B. Eisingerich
INSEAD, University of Leeds - Faculty of Business, University of New South Wales, MacroXStudio and Imperial College London

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firm value, humor, improvisation, improvised marketing interventions, social media, virality