Andreas B. Eisingerich

Imperial College London

Assistant Professor of Marketing

South Kensington Campus

Exhibition Road

London, Greater London SW7 2AZ

United Kingdom

SCHOLARLY PAPERS

3

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Top 22,869

in Total Papers Downloads

2,742

SSRN CITATIONS
Rank 26,740

SSRN RANKINGS

Top 26,740

in Total Papers Citations

10

CROSSREF CITATIONS

25

Scholarly Papers (3)

1.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 2,120 (8,809)
Citation 4

Abstract:

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

2.

Attachment–Aversion (AA) Model of Customer–Brand Relationships

Journal of Consumer Psychology 23, 2 (2013) 229–248
Number of pages: 20 Posted: 23 May 2014
C.W. Park, Andreas B. Eisingerich and Jason Whan Park
University of Southern California - Marshall School of Business, Imperial College London and City University of Hong Kong
Downloads 622 (53,743)
Citation 4

Abstract:

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Attachment; Aversion; Customer–brand relationships; Pro-brand behaviors; Anti-brand behaviors

3.

Improvised Marketing Interventions in Social Media

https://journals.sagepub.com/doi/10.1177/0022242919899383
Posted: 11 Feb 2021
INSEAD, University of Leeds - Faculty of Business, University of New South Wales, Harvard Business School and Imperial College London

Abstract:

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firm value, humor, improvisation, improvised marketing interventions, social media, virality