Andreas B. Eisingerich

Imperial College London

Assistant Professor of Marketing

South Kensington Campus

Exhibition Road

London, Greater London SW7 2AZ

United Kingdom

SCHOLARLY PAPERS

2

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in Total Papers Downloads

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CITATIONS

2

Scholarly Papers (2)

1.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 2,042 (6,823)
Citation 20

Abstract:

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

2.

Attachment–Aversion (AA) Model of Customer–Brand Relationships

Journal of Consumer Psychology 23, 2 (2013) 229–248
Number of pages: 20 Posted: 23 May 2014
C.W. Park, Andreas B. Eisingerich and Jason Whan Park
University of Southern California - Marshall School of Business, Imperial College London and City University of Hong Kong
Downloads 579 (45,359)
Citation 6

Abstract:

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Attachment; Aversion; Customer–brand relationships; Pro-brand behaviors; Anti-brand behaviors