Shahar Ayal

Duke University

100 Fuqua Drive

Durham, NC 27708-0204

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

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Winning the Battle But Losing the War: The Psychology of Debt Management

Journal of Marketing Research, Forthcoming
Number of pages: 40 Posted: 13 Feb 2011 Last Revised: 01 Jun 2011
Ono Academic College, Duke University - Fuqua School of Business, Duke University, Washington University in St. Louis - John M. Olin Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 857 (26,652)
Citation 10

Abstract:

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Financial Decision Making, Debt Repayment, Debt Consolidation, Subgoals, Credit Cards