Meenal P. Dhotre

Vishwakarma Institute of Management (VIM)

Assistant Professor

S.N. 3&4, Kondhwa BK

Pune, 411048

India

SCHOLARLY PAPERS

3

DOWNLOADS

69

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Celebrity Endorsements on Indian Television: An Overview

Marketing Mastermind, March 2009
Number of pages: 6 Posted: 30 Nov 2015
Meenal P. Dhotre and Sarang Shankar Bhola
Vishwakarma Institute of Management (VIM) and Karmaveer Bhaurao Patil Institute of Management Studies & Research
Downloads 37 (437,049)

Abstract:

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Celebrity Endoresements, Indian Television

2.

Multiple Endorsements: An Overview

SAARANSH Rkg Journal of Management, Vol. 4, No. 2, January 2013
Number of pages: 7 Posted: 08 Dec 2015
Meenal P. Dhotre and Sarang Shankar Bhola
Vishwakarma Institute of Management (VIM) and Karmaveer Bhaurao Patil Institute of Management Studies & Research
Downloads 32 (458,480)

Abstract:

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Brand Recall, Celebrity, Celebrity Endorsements, Multiple Endorsements, Vampirism

3.

Analytical Study of Association Between Celebrity Advertising and Brand Recall

The IUP Journal of Brand Management, Vol. 7, Nos. 1 & 2, pp. 25-50, March & June 2010
Posted: 22 May 2010
Meenal P. Dhotre and Sarang Shankar Bhola
Vishwakarma Institute of Management (VIM) and Karmaveer Bhaurao Patil Institute of Management Studies & Research

Abstract:

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