Elyette Roux

Institut d'Administration des Entreprises d'Aix-en-Provence

Clos Guiot Puyricard - CS 30063

Aix en Provence, Bouch du Rhone 13100

France

SCHOLARLY PAPERS

2

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CITATIONS

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Scholarly Papers (2)

1.

Cross-Gender Extension Potential of Luxury Brands: A Semiotic Analysis

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 13 Posted: 17 Sep 2018
Nathalie Veg-Sala and Elyette Roux
CEROS, Université Paris Nanterre and Institut d'Administration des Entreprises d'Aix-en-Provence
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Abstract:

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Cross-gender extensions, Luxury, Semiotics, Brand narratives and contracts, Openness

2.

Why Consumers are Wiling to Pay for Mass Customized Products: Dissociating Product and Experiental Value

HANDBOOK OF RESEARCH IN MASS CUSTOMIZATION AND PERSONALIZATION, Forthcoming
Posted: 20 May 2010 Last Revised: 31 May 2010
Aurelie Merle, Jean-Louis Chandon and Elyette Roux
Grenoble Ecole de Management, Universities of Marseille - Université Paul Cézanne - Aix-Marseille III and Institut d'Administration des Entreprises d'Aix-en-Provence

Abstract:

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Mass Customization, Personalization, Engineer-to-Order, Open Innovation, User Co-Creation, Modularity, Platform Design, Customer Centricity