900 State Street
Salem, OR 97301
United States
Willamette University - Atkinson Graduate School of Management
word-of-mouth, user generated media
influence, text analysis, word-of-mouth
market structure, consumer-generated media, brand management
Collaboration, Cognitive Modeling, Collective Thinking
Electronic Commerce, Collective Cognition, E-Collaboration
market structure, search advertising, competitive analysis, target marketing, market mapping, consumers’ preferences
search advertising