Paul Dwyer

Willamette University - Atkinson Graduate School of Management

Assistant Professor of Marketing

900 State Street

Salem, OR 97301

United States

  • Willamette University - Atkinson Graduate School of Management

SCHOLARLY PAPERS

7

DOWNLOADS

516

SSRN CITATIONS

1

CROSSREF CITATIONS

11

Scholarly Papers (7)

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1.

Measuring the Value of Electronic Word-of-Mouth and its Impact in Consumer Communities

Journal of Interactive Marketing, Vol. 21, No. 2, pp. 63-79, Spring 2007
Number of pages: 17 Posted: 02 Aug 2010 Last Revised: 29 Aug 2012
Paul Dwyer
Willamette University - Atkinson Graduate School of Management
Downloads 302 (168,532)
Citation 1

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word-of-mouth, user generated media

2.

Inferring Brand Proximities from Online Conversations

Journal of Brand Management, 19, 467-483 (April 2012)
Number of pages: 36 Posted: 02 Aug 2010 Last Revised: 29 Aug 2012
Paul Dwyer
Willamette University - Atkinson Graduate School of Management
Downloads 85 (485,472)

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market structure, consumer-generated media, brand management

3.

An Approach to Measuring Influence and Cognitive Similarity in Computer-Mediated Communication

Computers in Human Behavior, 28 (2), 540-551.
Number of pages: 37 Posted: 02 Aug 2010 Last Revised: 29 Aug 2012
Paul Dwyer
Willamette University - Atkinson Graduate School of Management
Downloads 61 (582,691)

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influence, text analysis, word-of-mouth

4.

An Approach to Quantitatively Measuring Collaborative Performance in Online Conversations

Computers in Human Behavior, Vol. 27, pp. 1021-1032, 2011
Number of pages: 41 Posted: 17 Dec 2010 Last Revised: 10 Aug 2014
Paul Dwyer
Willamette University - Atkinson Graduate School of Management
Downloads 37 (719,486)

Abstract:

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Collaboration, Cognitive Modeling, Collective Thinking

5.

Measuring Collective Cognition in Online Collaboration Venues

International Journal of e-Collaboration, Vol. 7, No. 1, pp. 47-61, January-March 2011
Number of pages: 21 Posted: 02 Aug 2010 Last Revised: 10 Aug 2014
Paul Dwyer
Willamette University - Atkinson Graduate School of Management
Downloads 31 (762,997)

Abstract:

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Electronic Commerce, Collective Cognition, E-Collaboration

6.

How Understanding Your Customers' Ecosystem Increases Search Advertising Response

Posted: 08 Jul 2013
Paul Dwyer
Willamette University - Atkinson Graduate School of Management

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market structure, search advertising, competitive analysis, target marketing, market mapping, consumers’ preferences

7.

The Effect of Linguistic Matching on Consumer Response to Search Advertising

Posted: 21 Jul 2012
Paul Dwyer
Willamette University - Atkinson Graduate School of Management

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search advertising