Dai Yao

National University of Singapore

Assistant Professor

Kent Ridge Crescent

Singapore 119260

Singapore

http://www.yodadai.com

SCHOLARLY PAPERS

4

DOWNLOADS

478

CITATIONS

0

Scholarly Papers (4)

1.

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Marketing Science, Forthcoming
Number of pages: 51 Posted: 24 Oct 2015 Last Revised: 26 Feb 2016
Independent, University of Oxford - Said Business School, Northeastern University - D'Amore-McKim School of Business and National University of Singapore
Downloads 322 (91,191)

Abstract:

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Word-of-Mouth, Seeded Marketing Campaigns, Social Media, Spillover Effects, Viral Marketing

2.

Human Judgement is Heavy Tailed: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts

INSEAD Working Paper No. 2010/48/DS
Number of pages: 36 Posted: 13 Jul 2010
Miguel Sousa Lobo and Dai Yao
INSEAD - Decision Sciences and National University of Singapore
Downloads 71 (319,619)

Abstract:

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3.

Seeking the Support of the Silent Majority: Are Lurking Users Valuable to the UGC Platform?

Number of pages: 63 Posted: 03 Nov 2017 Last Revised: 19 Oct 2018
Shenzhen University - Department of Marketing, Peking University - Guanghua School of Management, National University of Singapore and Shenzhen University - Department of Marketing
Downloads 65 (334,956)

Abstract:

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Information diffusion, network density, clustering coefficient, UGC platform

4.

Making Lemonade from Lemons: Taxi Drivers' Response to Cancellations and No-shows

Number of pages: 48 Posted: 18 Mar 2019
NUS Business School, NUS Business School and National University of Singapore
Downloads 20 (509,657)

Abstract:

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labor supply, taxi drivers, reference dependent preference, unanticipated income shocks, productivity